Hiring in Tech & Transformation: Guide and Trends in 2025

The hiring landscape in Thailand’s tech and transformation sectors saw a significant, strategic reallocation of budgets in 2024. Companies scaled back on digital transformation, redirecting funds towards building physical assets and marketing and branding instead, especially in consumer-focused sectors such as retail, FMCG and financial services.

“Some industries wrapped up their digital transformations during the pandemic and in the period immediately after,” relates Supatsee Limpraprutkul, Manager at Robert Walters Thailand. “As such, they’re making more of such positions redundant, retaining only employees with a broader range of skills. These remaining employees will also see a change in job scope, acting as IT business partners who can guide business units on how to leverage technology for growth.”

While the benefits of technology, particularly in areas like artificial intelligence (AI), machine learning, enterprise resource planning (ERP) and data, are well understood, investments are lagging due to budget constraints.

“There will be consistent, healthy demand for tech talent, but now that many lower-level tasks can be replaced by emerging technologies, companies will prioritise candidates with strong business acumen and great communication skills,” shares Supatsee.

Read on to find out more about Supatsee’s expectations of the labour market and hiring trends for Thailand’s Tech & Transformation professionals in 2025.

Talent retention takes the stage

More investments are going into talent retention and workforce planning, especially as the market is still experiencing a talent shortage. Besides providing upskilling and reskilling opportunities, companies look to instill a growth mindset in their employees, engaging them in discussions to work out their career progression. At the same time, there is a larger emphasis on cultural synergy as candidates are more likely to stay with organisations where they feel a strong cultural fit.

In addition, Supatsee foresees that employers will bring on more employees on contract as this would allow them to cut down the long-term costs associated with retaining an employee.

AI, ML and RPA skills essential for all

The spotlight is on AI, machine learning and robotic process automation, which Supatsee claims are technologies that all industry professionals must understand and use to improve processes and raise productivity. Many companies still need to migrate to the cloud, so cloud and DevOps skills are also in demand. They also appreciate strong collaboration skills as development and operation teams need to work closely together to keep cloud platforms running smoothly.

The most in-demand positions that companies are after include heads of IT, IT directors, ERP managers and IT sales managers.

“Companies need strong tech leaders to take the lead on implementing new systems. They also need subject matter experts, particularly in ERP, to bridge the gap between all stakeholders and ensure a timely go-live,” he elaborates. “Lastly, sales professionals are in demand because many tech companies are looking to capture market share and boost revenue.”

Hire with view of letting employees grow

Tech candidates feel unsettled by the numerous layoffs that have ripped across the industry. They now approach job switches with more caution, reviewing a wider set of factors when deciding whether to accept a new role or not. These include company culture, employee benefits, hybrid or remote work policies, management committee to tech investments, and the team they will work with.

Despite market conditions, salary expectations remain high. Candidates also seek non-cash benefits, like group insurance with coverage for their loved ones. They also appreciate being given a budget for training, certification courses and workshops.

For recruitment, Supatsee advises hiring based on potential, as employees are more likely to stay when they see room to grow in their new role and with the company.

The same reasoning applies in talent retention – so companies will do well to provide time and space for employees to upskill and re-skill in both soft and technical skills. They should also create a strong, supportive culture that keeps everyone aligned to the company’s mission and goals.

Increments based on candidate preferences

In 2025, job seekers can expect a 20 – 30% increase for new positions. However, some may accept increments between 10 – 15% if they secure an opportunity with great benefits and job stability.

Find out more

Request access to our 2025 Salary Survey to benchmark salaries and to find out more about key hiring trends in the Tech & Transformation industry in Thailand.