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Salary Survey Guide Thailand 2026
Get the most comprehensive overview of salaries and hiring trends in your industry
Get the industry insider’s insight: Your 2026 salary guide for hiring and jobs in Thailand
Thailand's jobs market is constantly moving, and we have the inside knowledge. We don’t just help you keep up – we make sure you stay one step ahead with Thailand's most comprehensive, data-led salary benchmarking tool.
Our Salary guide is your definitive guide to what’s happening in your industry, and where it’s heading next. We arm you with the facts and analysis to take bold decisions, fine tune the next steps in your career search and outsmart your competition when it comes to talent attraction and retention.
We offer salary and market insights for permanent, contract and interim positions across Thailand in Bangkok and beyond across a variety of disciplines, see our expertise section below.
Salary insights, the power of knowledge
Informed by real-world market data, analysis and insights, our Salary Survey leaves no stone unturned to reveal your industry’s:
- Trends to watch
- In-demand skillsets
- Salary expectations
We put the power in your hands with tools to drill down on the sectors, roles and stats that matter to you. So, whether you’re seeking global perspectives, national knowledge, or local intel – you’ll find it in our Salary Survey.
Our expectations for 2026
Thailand's hiring market in 2025 was characterised by selective hiring practices, with employers taking longer to fill roles and focusing on candidates who closely match their requirements. Mid-to-senior-level professionals remained largely passive about changing jobs, prompting companies to prioritise retention strategies and offer generous counteroffers to retain key talent. Demand for senior leadership increased as organisations scaled back mid-level recruitment, reflecting a need for experienced leaders to drive transformation. Agile hiring models, such as contract and project-based recruitment, gained traction at the mid-senior level, allowing businesses to remain flexible amid uncertainty. Succession planning emerged as a significant challenge, with many companies struggling to replace retiring senior management due to skill gaps and a limited mid-senior talent pool.
In 2026, Thailand’s hiring market is likely to continue navigating cautious business sentiment. Employers are expected to maintain careful hiring approaches, prioritising C-suite leaders who can steer organisations through ongoing challenges. Demand for B2B sales & marketing roles will remain high as companies focus on expanding market share and driving revenue growth. Skills-based hiring will gain traction, with reskilling initiatives becoming central to workforce strategies. Salary increases for job movers with in-demand skills are projected at significant levels, while existing employees may see modest adjustments. Attracting and retaining talent will remain challenging due to supply-demand imbalances, prompting employers to adopt human-centric leadership approaches and invest in continuous learning and development to foster loyalty and resilience within their teams.
Download our e-guide for key insights and strategies to explore more about Thailand's 2026 hiring landscape.
Key salary & compensation insights in Thailand
Enhance your compensation strategy with Market Intelligence services
Drive successful talent acquisition and retention with our data-driven insights. Achieve workforce diversity, team growth, and strategic relocations with confidence. Our expert team delivers precise salary and benefits benchmarking, talent and market mapping, and competitor analysis to elevate your hiring strategy.Hiring Manager? Benchmark your teams salaries
If you’re growing your team or simply need to retain the talent you have, the Salary Survey guides you with the insights you need to have the right team in place to keep your business moving forward.
Candidate? Find out your salary potential
Whether you’re looking for a new role or preparing for your end-of-year appraisal, the Salary Survey will arm you with everything you need to know to get what you deserve.
Frequently Asked Questions
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Why should I use a salary guide?
To find out what a reasonable salary is for the job and industry you are in or are thinking of moving into, use a Salary Guide to discover the average pay for someone with a similar level of experience as you and view your earning potential. -
What are the benefits of using a salary benchmarking guide?
Whether you're due a pay rise, promotion, or bonus, a Salary Guide allows you to review accurate market salary and pay averages to see how you can compare to others in your sector. Having accurate data-led salary information will help identify exactly how much you should be earning so you ca prepare to negotiate your salary in your next performance review. -
When is the best time to negotiate my salary?
Salary reviews often take place during the annual and half-year employee performance review periods. Make sure you take this into consideration and time your negotiation right. If the annual pay review is in January, and you call the meeting for February, you're likely to have missed the boat. In such a case, November would be the most suitable time here. -
What is the salary benchmarking process and why is it important?
Salary benchmarking is the process of comparing salaries across the market for a particular job and providing a range and average for a particular role which can help guide an employer's decision-making on pay or bonuses during appraisal period or when making a new hire. The benchmarking process is essential for assessing and comparing pay and compensation packages in relation to the market and of those provided by competitors. Pay and compensation benchmarking can also provide significant competitor advantage, through the retention and attraction of top talent and enhancing an organisations reputation. -
How to do salary benchmarking?
In partnership with a data collection specialist, a benchmarking tool offers a fully comprehensive list of salary ranges and averages based on location, experience level and more. You can view the latest salary range and averages in the 2023 salary guide. -
How should employers evaluate employee pay & compensation during performance reviews?
Salary and compensation reviews often take place during the annual and half-year employee performance reviews. In tangent with the employee performance scoring, you can use a salary benchmarking tool to inform the pay and compensation review process. The tool also gives good insight into market trends in-demand skill sets. So, use performance reviews to see where the employee fits relative to the external jobs market and avoid losing in-demand talent through effective pay and compensation strategies.
Bespoke salary benchmarking
Using a combination of our own data, publicly available insights and our recruitment experts, we build bespoke overviews of the salaries and benefits required to attract talent.