Salary Survey Guide Thailand 2025

Get the most comprehensive overview of salaries and hiring trends in your industry

Get the industry insider’s insight: Your 2025 salary guide for hiring and jobs in Thailand

Thailand's jobs market is constantly moving, and we have the inside knowledge. We don’t just help you keep up – we make sure you stay one step ahead with Thailand's most comprehensive, data-led salary benchmarking tool.

Our Salary guide is your definitive guide to what’s happening in your industry, and where it’s heading next. We arm you with the facts and analysis to take bold decisions, fine tune the next steps in your career search and outsmart your competition when it comes to talent attraction and retention.

We offer salary and market insights for permanent, contract and interim positions across Thailand in Bangkok and beyond across a variety of disciplines, see our expertise section below.

Salary insights, the power of knowledge

Informed by real-world market data, analysis and insights, our Salary Survey leaves no stone unturned to reveal your industry’s:

Trends to watch
In-demand skillsets
Salary expectations

We put the power in your hands with tools to drill down on the sectors, roles and stats that matter to you. So, whether you’re seeking global perspectives, national knowledge, or local intel – you’ll find it in our Salary Survey.

Our expectations for 2025

Thailand's economy in 2024 is gradually recovering with projected GDP growth rates of 2.3% to 3.2%. However, high household debts have weakened consumer purchasing power, leading businesses to prioritise cost savings as they fall short of revenue targets. The job market in certain sectors is slow-moving, particularly in industries like hospitality and retail that are affected by the gradual recovery of the tourism sector. On a positive note, there has been a boost in exports, especially in the electronics sector, creating opportunities for skilled individuals in manufacturing and export logistics. Companies are facing longer hiring timelines, increased selectivity, and a focus on talent retention as they navigate the challenging economic landscape.

Looking ahead to 2025, Thailand's economy is expected to continue its slow recovery, which will have implications for hiring decisions and job market dynamics. Employers are exercising caution and selectivity in their hiring processes, prioritising candidates who align with their organisational culture and requirements. Consequently, hiring timelines have been extended, and there is a limited pool of qualified candidates, resulting in longer periods of unfilled vacancies. Retention has emerged as a major focus, prompting companies to utilise competitive counteroffers and invest in perks and programs to retain existing employees. To address the challenges in hiring, companies are adopting new strategies and technologies, including market intelligence reports, talent advisory services, and AI-driven tools for recruitment.

Download our e-guide for key insights and strategies to explore more about Thailand's 2025 hiring landscape.

Key Salary & Compensation insights in Thailand

SS Blocks

%

of businesses are giving pay rises in 2025

%

of professionals are looking for a new job in 2025

2.2 Years

Average tenure of professionals

%

of professionals are confident about job opportunities in this sector

%

of professionals are expecting a pay rise in 2025

Hiring Manager? Benchmark your teams salaries

If you’re growing your team or simply need to retain the talent you have, the Salary Survey guides you with the insights you need to have the right team in place to keep your business moving forward.

Find out my team benchmark

Candidate? Find out your salary potential

Whether you’re looking for a new role or preparing for your end-of-year appraisal, the Salary Survey will arm you with everything you need to know to get what you deserve.

Find out my salary

Frequently Asked Questions

Why should I use a salary guide?

To find out what a reasonable salary is for the job and industry you are in or are thinking of moving into, use a Salary Guide to discover the average pay for someone with a similar level of experience as you and view your earning potential.
What are the benefits of using a salary benchmarking guide?

Whether you're due a pay rise, promotion, or bonus, a Salary Guide allows you to review accurate market salary and pay averages to see how you can compare to others in your sector. Having accurate data-led salary information will help identify exactly how much you should be earning so you ca prepare to negotiate your salary in your next performance review.
When is the best time to negotiate my salary?

Salary reviews often take place during the annual and half-year employee performance review periods. Make sure you take this into consideration and time your negotiation right. If the annual pay review is in January, and you call the meeting for February, you're likely to have missed the boat. In such a case, November would be the most suitable time here.
What is the salary benchmarking process and why is it important?

Salary benchmarking is the process of comparing salaries across the market for a particular job and providing a range and average for a particular role which can help guide an employer's decision-making on pay or bonuses during appraisal period or when making a new hire. The benchmarking process is essential for assessing and comparing pay and compensation packages in relation to the market and of those provided by competitors. Pay and compensation benchmarking can also provide significant competitor advantage, through the retention and attraction of top talent and enhancing an organisations reputation.
How to do salary benchmarking?

In partnership with a data collection specialist, a benchmarking tool offers a fully comprehensive list of salary ranges and averages based on location, experience level and more. You can view the latest salary range and averages in the 2023 salary guide.
How should employers evaluate employee pay & compensation during performance reviews?

Salary and compensation reviews often take place during the annual and half-year employee performance reviews. In tangent with the employee performance scoring, you can use a salary benchmarking tool to inform the pay and compensation review process. The tool also gives good insight into market trends in-demand skill sets. So, use performance reviews to see where the employee fits relative to the external jobs market and avoid losing in-demand talent through effective pay and compensation strategies.

Bespoke salary benchmarking

Using a combination of our own data, publicly available insights and our recruitment experts, we build bespoke overviews of the salaries and benefits required to attract talent.

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