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Gen Z at work in Southeast Asia: 4 key steps for building lasting loyalty
Unlock strategies to engage and retain Gen Z talent in Thailand and across Southeast Asia
As Gen Z reshapes the workforce across Thailand and Southeast Asia, organisations are facing both opportunities and challenges in adapting to this dynamic generation. With their digital expertise, creativity, and evolving workplace expectations, Gen Z professionals bring immense potential - but also require new approaches to management, engagement, and retention.
Our latest e-guide, "Gen Z at work in Southeast Asia: 4 key steps for building lasting loyalty," is designed to help HR and business leaders bridge the gap between traditional practices and the needs of this emerging talent pool. Backed by data-driven insights from six key markets - Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam - this guide offers practical strategies to align your organisation with Gen Z’s values while unlocking their full potential.
Gen Z in Thailand: Bridging generations, building futures
Thailand’s dynamic economy, driven by key sectors such as tourism, creative industries, and digital innovation, creates a promising environment for Gen Z professionals to thrive. With 72% of Thai organisations open to hiring Gen Z talent, this generation is recognised for their adaptability and fresh perspectives. Employers in Thailand particularly value their digital literacy and tech-savviness (52%), followed by creativity and innovation (25%) - skills that are essential for navigating today’s competitive landscape.
As organisations explore ways to align with Gen Z’s priorities - such as well-being support and job security - they may uncover new opportunities for growth while shaping the future of work in Thailand. By fostering environments that offer flexibility, clear guidance, and continuous learning, businesses can better position themselves to attract and retain this influential generation.
Your essential guide to unlock Gen z potential, drive collaboration, and build loyalty
- The unique strengths Gen Z brings to Southeast Asia’s workforce
- Key strategies for bridging generational gaps and fostering collaboration
- Practical steps to build lasting loyalty with Gen Z professionals
- An in-depth analysis of the hiring landscape across six Southeast Asia countries and how embracing gen z talent drives business growth
Whether you are refining your talent strategy or looking to better engage today’s workforce, this e-guide delivers actionable insights to help HR and business leaders unlock the full potential of Gen Z. Learn how to align workplace practices with their values and foster stronger connections that drive success.
Download the e-guide now to gain expertise in attracting, retaining, and empowering Gen Z talent.
Connect with us today
Punyanuch Sirisawadwattana
Country Manager, Thailand
Punyanuch, as the first female Country Manager for Robert Walters Thailand's business, is a highly seasoned recruitment professional with over 10 years of experience in the industry.
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FAQs
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What work style do Gen Z professionals in Thailand prefer in a company?
Gen Z professionals in Thailand primarily prefer flexible remote work options (54%), followed by clear and structured roles (25%) and collaborative team settings (17%). Offering flexibility while maintaining structure and opportunities for teamwork can help align with their expectations. -
Why is Gen Z an important focus for employers right now?
Gen Z is rapidly becoming a significant part of the workforce across Southeast Asia, bringing digital expertise, creativity, and fresh perspectives. Their distinct values - such as prioritising flexibility, well-being, and career development - are reshaping workplace norms. Understanding and engaging this generation is essential for driving innovation and long-term growth.
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Are Gen Z employees in Thailand more likely to change roles frequently?
Yes, nearly half of Gen Z professionals in Southeast Asia anticipate staying with a single employer for only 1-2 years. In Thailand specifically, 56% of Gen Z professionals plan to stay with one employer for this duration. This trend highlights their drive for continuous growth and fresh challenges. Employers can respond by providing structured career pathways, mentorship schemes, and fostering ongoing and open communication to build stronger engagement. -
What is skills-based hiring, and why does it matter to Gen Z?
Skills-based hiring focuses on evaluating candidates based on their abilities rather than traditional credentials such as degrees. This approach resonates strongly with Gen Z, who value opportunities to showcase their capabilities and grow through hands-on experience. It also aligns with the changing expectations of today’s workplaces, where skills and adaptability are increasingly valued.
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