Senior Web Analyst

Join a global hospitality leader as a Senior Web Analyst and play a key role in optimizing digital experiences through data-driven insights. You'll leverage Google Analytics, GTM, ContentSquare, and A/B testing to improve web performance, collaborate with international stakeholders, and drive impactful business decisions. This is an excellent opportunity for analytics professionals looking to make a global impact from Bangkok.

Key Responsibilities

• Lead web and digital analytics initiatives using Google Analytics (GA4), Google Tag Manager (GTM), and ContentSquare to generate actionable business insights.

• Define and monitor KPIs, partnering closely with Product Owners and cross-functional teams to measure digital product performance.

• Design, execute, and evaluate A/B tests to optimize user experience and drive business outcomes.

• Manage and maintain client-side and server-side tracking implementations, ensuring accurate and reliable data collection.

• Implement and maintain Consent Management Platforms (CMP) while ensuring compliance with data privacy requirements.

• Translate complex analytical findings into clear recommendations for business stakeholders.

• Mentor junior Digital Analysts and promote best practices in data analytics across the organization.

• Deliver training sessions on analytics tools and data-driven decision making within an international environment.

Requirements

• 4+ years of experience in Digital or Web Analytics.

• Strong hands-on experience with Google Analytics (GA4), Google Tag Manager (GTM), and ContentSquare.

• Experience designing and analyzing A/B testing experiments.

• Solid understanding of JavaScript, HTML, and CSS.

• Google Analytics Certification (GAIQ) is preferred.

• Knowledge of BigQuery/SQL, Tableau, OneTrust, or UX research methodologies is an advantage.

• Excellent analytical, communication, and stakeholder management skills.

• Strong English communication skills in an international working environment.

Due to the high volume of applications, our team will only be in touch if your application is shortlisted.

Robert Walters Recruitment (Thailand) Limited
Recruitment License No.: น. 1188 / 2551