Senior Web Analyst

This role will be transforming complex data into meaningful insights that drive the evolution of digital products. The organisation offers a collaborative and supportive environment where your expertise in Google Analytics, Content Square, and advanced analytical techniques will be highly valued. You will work closely with international stakeholders, co-design impactful A/B tests, and play a pivotal part in shaping the future of web analytics within a diverse global context.

What you'll do:

As a Senior Web Analyst, you will immerse yourself in a dynamic environment where your analytical expertise will be instrumental in driving the success of digital products. Your day-to-day activities will involve collaborating with product owners to set clear KPIs, managing sophisticated tracking infrastructures using Google Tag Manager on both client and server sides, and deploying consent management solutions that respect user privacy. You will also take pride in mentoring junior analysts, sharing your knowledge generously while championing best practices across the organisation. By translating intricate data sets into accessible stories for stakeholders worldwide, you will help shape strategic decisions that propel business growth. Your ability to provide insightful training sessions ensures that everyone benefits from your depth of experience. This role offers you the chance to work at the intersection of technology, business strategy, and user experience—making every day varied and rewarding.

• Define Key Performance Indicators (KPIs) and associated targets for each project in close collaboration with Product Owners to ensure alignment with strategic objectives.
• Deliver comprehensive analysis and actionable insights that continuously improve the performance of digital products within your area of responsibility.
• Work extensively on both Google Tag Manager Client and Server side to manage robust tracking infrastructure for websites and applications, ensuring accurate data collection.
• Deploy Consent Management Platforms and guarantee that all tags are triggered accurately based on user consent preferences, maintaining compliance with privacy regulations.
• Supervise and mentor less senior Digital Analysts by providing guidance, feedback, and support to foster their professional development within the team.
• Promote data-driven decision making across the company by evangelising about data topics and delivering engaging training sessions to stakeholders at all levels.
• Provide expert training on Data & Analytics products within an international context, adapting content to suit diverse audiences and varying levels of technical understanding.
• Translate complex analytical findings into compelling narratives that empower stakeholders to make informed decisions quickly and confidently.
• Collaborate with cross-functional teams including product owners, developers, designers, and marketers to ensure seamless integration of analytics solutions into digital initiatives.

What you bring:

Your background as a Senior Web Analyst means you bring not only technical proficiency but also exceptional communication skills that allow you to bridge gaps between data specialists and non-technical stakeholders. Your academic credentials are complemented by hands-on experience managing large-scale analytics projects using Google Analytics and Content Square. You are adept at implementing tracking solutions via Javascript, HTML, CSS—and can navigate both client-side and server-side environments with ease. Your certifications underscore your commitment to excellence while your practical knowledge of A/B testing enables you to design experiments that yield actionable results. In addition to technical prowess, your empathetic approach makes you an outstanding mentor who supports others’ growth through patient guidance. You thrive when working collaboratively across cultures and time zones; your adaptability ensures smooth project delivery even amidst shifting priorities. Above all else, your meticulous nature guarantees that every insight shared is reliable—empowering teams throughout the organisation.

• Master’s Degree in Media Technology, Economics, IT or Statistics demonstrating advanced academic achievement relevant to digital analytics.
• At least four years of professional experience as a Digital Analyst with proven results in similar roles within fast-moving environments.
• Comprehensive knowledge of Javascript, HTML, and CSS enabling effective implementation of web analytics solutions.
• Google Analytics Individual Qualification (GAIQ) showcasing mastery of industry-standard analytics platforms.
• Content Square Certification reflecting deep familiarity with advanced user behaviour analysis tools.
• Certification on an A/B Testing tool (ideally Kameleoon) or demonstrated expertise in A/B testing methodologies for optimising digital experiences.
• Demonstrated problem-solving mindset with the ability to identify issues swiftly, analyse root causes thoroughly, and propose effective solutions tailored to business needs.
• Proven ability to operate effectively in complex international contexts while prioritising multiple projects efficiently under tight deadlines.
• Strong proactivity combined with excellent interpersonal skills allowing you to influence stakeholders positively and drive collaborative initiatives forward.
• Solid business acumen enabling you to connect analytical insights directly with strategic objectives for maximum impact.
• Exceptional attention to detail ensuring accuracy in data analysis, reporting processes, and implementation of recommendations.
• Experience supporting analytics projects within diverse global teams adds further value.

What sets this company apart:

This organisation stands out as a leader in digital transformation by fostering an inclusive culture where every voice is heard and valued. Employees benefit from flexible working opportunities designed to promote work-life balance while encouraging ongoing professional development through access to training resources and mentorship programmes. The team is renowned for its supportive leadership style—prioritising collaboration over hierarchy—and places great emphasis on nurturing talent from within. Working here means joining a network of passionate professionals committed not only to technological excellence but also to creating positive change across industries globally. The company’s dedication to diversity ensures that individuals from all backgrounds feel welcome; this spirit of togetherness drives innovation at every level. If you are seeking an environment where your contributions matter—and where personal growth goes hand-in-hand with organisational success—this is the place for you.

What's next:

If you are ready to take your career as a Senior Web Analyst to new heights within an inspiring international team based in Bangkok, now is the perfect time to make your move!

Apply today by clicking on the link provided—your next big opportunity awaits!

Due to the high volume of applications, our team will only be in touch if your application is shortlisted.

Robert Walters Recruitment (Thailand) Limited
Recruitment License No.: น. 1188 / 2551