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Commercial Manager – Wholesale & Retail

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An exciting Commercial Manager – Wholesale & Retail (x 1 vacancy) job has just become available at one of the fashion company based in Bangkok. Reporting directly to the General Manager, this is a role for a Merchandising Manager, Brand Manager, Commercial Manager who is a leader in their field.

Commercial Manager – Wholesale and Retail

Salary: Competitive and based on experience

Location: Bangkok

Keywords: wholesale, retail, key accounts, distributors, commercial knowledge, sell-in, sell-out, pre-orders, OTB, forecasting, stock management, partner performance, negotiation, relationship building, store operations, sales targets, margin analysis, P&L management, leadership, stakeholder management

A distinguished premium fashion and lifestyle organisation based in Bangkok is seeking to appoint a Commercial Manager – Wholesale and Retail. This esteemed position presents an exceptional opportunity for you to apply your expertise in wholesale, retail, and commercial management within a sophisticated and dynamic environment. The role encompasses the advancement of business growth through strategic account stewardship, distributor engagement, and retail partner collaboration.

  • You will be entrusted with the responsibility of managing significant retail partners and distributors, overseeing key accounts that are instrumental in propelling the business forward through collaborative strategies and relationship cultivation.
  • The organisation provides flexible working arrangements and actively promotes continuous training and development initiatives, ensuring you may advance your career whilst maintaining an optimal work-life balance.
  • You will join a knowledgeable team that values inclusivity, supportive leadership, and generous pension contributions, thereby creating an environment where your abilities are acknowledged and rewarded.

What you'll do:

In the capacity of Commercial Manager – Wholesale and Retail situated in Bangkok, you will assume a central role in determining the commercial trajectory of this prestigious organisation. Your daily undertakings will involve devising robust strategies that optimise both wholesale and retail channels. You will focus on elevating sell-in volumes through adept account stewardship while sustaining high sell-out rates via close collaboration with retail partners. By negotiating favourable terms with distributors and fostering relationships grounded in trust and shared objectives, you will directly contribute to the company’s sustained prosperity.

  • Formulate and execute comprehensive commercial strategies across wholesale and retail channels with the objective of maximising sell-in volumes, sell-out rates, pre-order fulfilment, open-to-buy (OTB) planning, forecasting accuracy, stock management efficiency, sell-through performance, and partner engagement.
  • Oversee key accounts by establishing robust relationships with distributors and principal retail partners, ensuring mutual advancement through collaborative planning and consistent communication.
  • Conduct negotiations with wholesale partners to secure advantageous agreements that align with long-term organisational objectives whilst preserving trust and loyalty.
  • Supervise retail operations by evaluating store performance metrics including sales conversion rates, customer traffic patterns, productivity indices, and inventory turnover ratios.

What you bring:

To excel as Commercial Manager – Wholesale and Retail within Bangkok’s premium fashion and lifestyle sector you bring demonstrable experience managing key accounts or distributors in complex wholesale or retail settings. Your comprehensive commercial knowledge spans critical areas such as sell-in optimisation strategies; pre-order planning; OTB frameworks; forecasting methodologies; stock management systems; sell-through analytics; partner performance evaluation—all of which enable you to deliver measurable results.

  • Demonstrable experience in managing key accounts or distributors within wholesale or retail environments is indispensable for this appointment.
  • Comprehensive commercial knowledge encompassing sell-in strategies, sell-out optimisation techniques, pre-order planning processes, open-to-buy (OTB) frameworks, forecasting methodologies, stock management systems, sell-through analysis tools, and partner performance evaluation is requisite.
  • A proven record of negotiating agreements with wholesale partners resulting in mutually beneficial outcomes whilst nurturing enduring relationships is highly regarded.
  • Thai & English proficiency is a must.

What sets this company apart:

This organisation distinguishes itself as a leader within Bangkok’s premium fashion and lifestyle sector owing to its unwavering commitment to fostering an inclusive workplace where every team member’s contribution is esteemed. Employees benefit from flexible working arrangements designed to support personal wellbeing alongside professional achievement. Generous pension contributions underscore the company’s dedication to long-term financial security for its staff.

What's next:

Should you wish to make a meaningful contribution within Bangkok’s premium fashion and lifestyle sector as Commercial Manager – Wholesale & Retail we invite you to submit your application without delay.

Apply today by clicking on the link provided.

Due to the high volume of applications, our team will only be in touch if your application is shortlisted.

Robert Walters Recruitment (Thailand) Limited
Recruitment License No.: น. 1188 / 2551

Contract Type: Perm

Specialism: Sales

Focus: Sales - Product

Industry: Fashion

Salary: THB180000 - THB200000 per month + Performance Bonus

Workplace Type: On-site

Experience Level: Mid Management

Location: Bangkok

Job Reference: M6JBYN-317C7DC7

Date posted: 8 October 2026

Consultant: Chakryn Chakkrariddhikornkun

Phone number: +66 2344 4815

chakryn.chakkrariddhikornkun@robertwalters.co.th

Chakryn Chakkrariddhikornkun

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