E-commerce Manager - Beauty

E-commerce Manager – Beauty Salary: Competitive and based on experience Location: Bangkok

What you'll do:

As an E-commerce Manager – Beauty based in Bangkok, you will play a pivotal role in shaping the digital presence of a renowned beauty brand. Your day-to-day responsibilities will involve developing robust strategies that drive online sales across various platforms such as Shopee, Lazada, TikTok, Line Shopping as well as brand-owned channels. You will set targets for revenue growth while managing budgets efficiently to ensure profitability. By monitoring market trends and competitor activity closely, you will identify new avenues for expansion. Your expertise in managing live streaming activities will be crucial in engaging customers and boosting sales. You will also lead promotional campaigns aligned with the brand’s vision while collaborating with marketing teams to optimise traffic flow. Analysing key metrics will allow you to generate insightful reports that inform future improvements. Working together with cross-functional teams ensures seamless execution of strategies. Additionally, you’ll foster partnerships with brands and influencers to broaden reach while continuously exploring new tools that enhance business performance.

• Develop comprehensive e-commerce strategies designed to drive online sales growth and achieve ambitious revenue targets across multiple platforms.
• Set clear sales targets, forecast online performance accurately, and manage budgets effectively to ensure profitability goals are met.
• Monitor evolving e-commerce trends and competitor activity closely to identify new growth opportunities for the brand.
• Manage and optimise all e-commerce platforms including marketplaces such as Shopee, Lazada, TikTok, Line Shopping as well as brand-owned channels like websites and social commerce.
• Plan and oversee live streaming activities on platforms such as TikTok, Shopee, Lazada, and other relevant channels to boost engagement and increase sales.
• Lead the planning and execution of online promotions, product launches, and campaigns in alignment with the overall brand strategy.
• Coordinate seamlessly with marketing and performance teams to drive traffic and maximise conversions across all digital touchpoints.
• Track and analyse key performance metrics including traffic, conversion rate, average order value (AOV), consumer behaviour patterns, campaign effectiveness, and sales performance.
• Generate regular performance reports that provide actionable insights for continuous improvement of e-commerce operations.
• Work collaboratively with Marketing, Content, Creative, Operations, and Customer Service teams to ensure alignment in strategy execution.
• Develop opportunities for collaboration with relevant brands, partners, and influencers to expand online reach and drive sustained sales growth.
• Identify new tools, platforms, and innovative opportunities that enhance online business performance while performing other duties as assigned.

What you bring:

To excel as an Ecommerce Manager – Beauty you bring proven experience from the e-commerce landscape ideally within beauty skincare FMCG or retail sectors. Your academic background equips you with foundational knowledge while your hands-on expertise allows you to navigate digital operations confidently. You possess strong inter-personal skills enabling effective collaboration across departments such as marketing content creative operations and customer service. Your leadership style is supportive fostering communal achievement rather than individual competition. Analytical prowess helps you interpret data trends turning them into actionable recommendations that drive business results. Familiarity with key platforms like Shopee Lazada TikTok Shopify ensures seamless management of online channels. Proficiency in tools like Google Analytics marketplace dashboards Excel empowers you to track performance meticulously. Your communication skills facilitate smooth interactions both internally among colleagues and externally when liaising with partners or influencers. Managing multiple priorities comes naturally thanks to your dependable approach making you an invaluable asset during busy campaign periods.

• Bachelor’s degree or higher in Business Administration, Marketing, Digital Commerce or a related field is required for this position.
• Minimum 5-7 years of experience in e-commerce management ideally within the beauty sector or FMCG/Retail industry is essential.
• Demonstrated ability to collaborate effectively with cross-functional teams including marketing, content creation, operations and customer service.
• Strong leadership qualities combined with strategic thinking abilities are necessary for success in this role.
• Hands-on experience managing digital operations across major e-commerce platforms such as Shopee, Lazada, TikTok or Shopify is highly valued.
• A data-driven mindset supported by strong analytical skills enables you to interpret complex metrics for actionable insights.
• Proficiency in relevant tools including Google Analytics marketplace dashboards Excel or similar software is expected.
• Excellent communication skills in English are preferred allowing you to connect easily with internal teams partners or influencers.
• Ability to manage multiple priorities efficiently within a fast-paced environment demonstrates your dependability under pressure.

What sets this company apart:

This organisation stands out by offering a nurturing environment where collaboration is at the heart of every project. Employees benefit from flexible working opportunities that accommodate diverse lifestyles ensuring work-life balance remains a priority. The company invests generously in training programmes so team members can continually expand their skillsets keeping pace with industry developments. Supportive leadership encourages open communication fostering trust among colleagues who share common goals. The workplace culture is inclusive welcoming individuals from under-represented backgrounds who contribute unique perspectives to communal success. With access to knowledgeable mentors employees feel empowered to grow professionally while enjoying generous pension contributions that secure their future. The company’s commitment to employee wellbeing extends beyond benefits creating a warm atmosphere where everyone feels valued respected and motivated to achieve together.

What's next:

If you are ready to make a meaningful impact on the digital landscape of beauty ecommerce apply now!

Apply today by clicking on the link provided.

Due to the high volume of applications, our team will only be in touch if your application is shortlisted.

Robert Walters Recruitment (Thailand) Limited
Recruitment License No.: น. 1188 / 2551