Head of Sales (Retail & E-Commerce) - Electronics Parts

Head of Sales (Retail & E-Commerce) - Electronics Parts & Accessories Salary: Competitive and based on experience Location: Bangkok

What you'll do:

As Head of Sales (Retail and E-Commerce), you will play a pivotal role in shaping the commercial direction of the organisation. Your day-to-day responsibilities will involve collaborating with cross-functional teams to develop innovative sales strategies that span both digital platforms and physical retail locations. You will be responsible for driving revenue growth through targeted campaigns and promotions while ensuring operational excellence in e-commerce management. By leveraging your analytical skills to interpret sales data and market trends, you will optimise results and inform future initiatives. Success in this role requires building strong relationships with internal teams as well as external partners to create new business opportunities. Your ability to align various departments towards a common goal will be essential in delivering a consistent customer experience across all channels.

• Define and execute comprehensive sales and marketing strategies across multiple e-commerce platforms, retail storefronts, and repair service centres to maximise commercial impact.
• Drive top-line revenue growth by planning and implementing campaigns, promotions, product launches, and expanding product categories in alignment with market trends.
• Oversee all aspects of e-commerce operations including pricing strategies, product listings, content management, merchandising decisions, and platform performance optimisation.
• Lead Go-to-Market planning efforts while executing integrated online–offline marketing activities that enhance brand visibility and customer engagement.
• Collaborate closely with the sales team on Sell-in / Sell-out planning, channel strategy development, and trade promotion initiatives to ensure effective market penetration.
• Align with retail branch teams and repair centre staff to deliver a seamless customer journey through unified commercial execution across all touchpoints.
• Analyse sales performance data, monitor market trends, evaluate campaign ROI, and use insights to inform decision-making processes for continuous improvement.
• Build strategic partnerships with key stakeholders while identifying new business opportunities and additional revenue streams to support organisational growth.

What you bring:

The ideal candidate for the Head of Sales (Retail & E-Commerce) position brings substantial experience from both commercial management roles and hands-on involvement with major e-commerce platforms. Your familiarity with retail operations—especially within electronics or home appliance sectors—will help you navigate category-specific challenges. You possess exceptional analytical skills that allow you to interpret complex data sets while communicating findings clearly across teams. Your proven history of driving sales growth demonstrates your commitment to achieving organisational goals through collaborative efforts. Additionally, your understanding of financial metrics ensures that every initiative supports sustainable profitability. Fluency in Thai enables you to connect effectively with local stakeholders while basic English skills expand your reach within the wider network.

• A minimum of three years’ experience in a commercial or management role within retail or e-commerce environments is required for this position.
• Hands-on experience managing e-commerce platforms such as Shopee, Lazada, or brand websites is essential; combined online plus retail background is strongly preferred.
• A background in electronics, home appliances or related categories would be advantageous for understanding product offerings and market dynamics.
• Proven track record in achieving sales growth targets alongside demonstrated team leadership abilities is necessary for success in this role.
• Strong analytical skills paired with excellent communication capabilities are vital for interpreting data-driven insights and sharing information effectively.
• A solid understanding of P&L statements as well as marketplace analytics will enable you to make informed decisions that drive profitability.
• Fluency in Thai language is required; basic English proficiency would be beneficial for broader communication needs.

What sets this company apart:

This organisation stands out for its dedication to fostering an inclusive workplace where collaboration thrives among knowledgeable professionals. Employees benefit from flexible working arrangements that accommodate personal needs while supporting career advancement through extensive training programmes. The company’s supportive leadership style prioritises growth leadership—encouraging individuals at all levels to share ideas openly and contribute meaningfully toward shared objectives. Generous pension contributions further demonstrate the organisation’s commitment to employee wellbeing. With a focus on teamwork rather than hierarchy, this employer values dependability, empathy, and communal success above all else—making it an ideal environment for those who seek both professional fulfilment and personal connection.

What's next:

If you are ready to take your career forward by joining a collaborative team dedicated to excellence in retail and e-commerce sales strategy, we encourage you to apply now!

Apply today by clicking on the link provided.

Due to the high volume of applications, our team will only be in touch if your application is shortlisted.

Robert Walters Recruitment (Thailand) Limited
Recruitment License No.: น. 1188 / 2551