Sales Director – Sportswear

Sales Director – Sportswear Salary: Competitive and based on experience Location: Bangkok

What you'll do:

As Sales Director – Sportswear, you will immerse yourself in every facet of the commercial journey—from strategic planning through to hands-on execution at store level. Your day-to-day will involve collaborating across departments to ensure that global product directions are successfully adapted for the local market. You will be responsible for nurturing relationships with key retail partners while also pushing for greater brand presence on shelves. By staying attuned to shifting consumer preferences—especially those at the intersection of sport and fashion—you will help shape offerings that appeal broadly. Leading a sizeable sales team means you’ll have ample opportunity to foster talent development, set ambitious yet achievable targets, and create an environment where everyone feels supported. Your input will extend beyond sales as you contribute meaningfully to overall business strategy alongside senior leaders both locally and regionally.

• Take full responsibility for driving performance across all channels, ensuring that revenue targets are met and exceeded through effective commercial strategies.
• Develop and implement comprehensive plans for revenue growth, margin expansion, and channel profitability by analysing market opportunities and customer segments.
• Translate high-level headquarters strategies into actionable plans at store level, guaranteeing flawless execution throughout the entire sales process.
• Lead complex negotiations with key retail partners to secure advantageous terms that expand shelf space, increase brand visibility, and outperform competitors in-store.
• Navigate intricate local decision-making structures with sensitivity and political awareness to build strong relationships while advancing commercial objectives.
• Work collaboratively with marketing and merchandising teams to ensure that products are positioned correctly in the market, aligning timing and placement with consumer demand.
• Monitor evolving consumer trends beyond athletics to inform product selection and promotional activities that resonate with both sport-focused and lifestyle-oriented customers.
• Manage, mentor, and develop a sales team of over ten professionals by setting clear KPIs, providing ongoing support, and fostering a high-performance culture built on trust and cooperation.
• Actively participate as a key member of the country leadership team by contributing insights to broader business strategy discussions beyond just sales operations.
• Maintain regular communication with regional leadership teams based in Dubai and Singapore to align local initiatives with wider organisational goals.

What you bring:

To excel as Sales Director – Sportswear, your background should include significant exposure to managing large-scale commercial operations within either sportswear or fashion sectors. Your interpersonal strengths will shine as you navigate complex stakeholder landscapes—balancing empathy with assertiveness when negotiating terms or resolving challenges. A deep appreciation for evolving consumer tastes—particularly where sport meets lifestyle—will allow you to anticipate shifts in demand before they happen. Your approachability makes you an inspiring leader who brings out the best in others; you know how to set clear expectations while offering encouragement every step of the way. Experience working across functions ensures you can connect dots between departments seamlessly. Above all else, your commitment to fostering collaboration sets you apart as someone who not only delivers results but does so by building lasting connections throughout the organisation.

• Demonstrated experience managing end-to-end commercial operations within the sportswear or fashion industry, ideally in a fast-evolving market context.
• Proven ability to drive revenue growth, improve margins, and enhance channel profitability through thoughtful planning and collaborative execution.
• Exceptional negotiation skills honed through direct engagement with major retail partners or distributors in competitive environments.
• Strong understanding of both athletic performance products and lifestyle/fashion trends relevant to contemporary consumers.
• Track record of working effectively within complex organisational structures where political awareness and relationship-building are essential.
• Experience leading sizeable teams, including mentoring staff members, setting clear objectives, supporting professional development, and cultivating an inclusive culture.
• Comfortable working cross-functionally with marketing, merchandising, supply chain or other departments to achieve shared goals.
• Ability to interpret global strategies into actionable local plans that reflect unique market dynamics while maintaining alignment with broader corporate vision.
• Excellent communication skills enabling you to interface confidently with senior stakeholders at both country and regional levels.

What sets this company apart:

This client stands out as an industry leader renowned for its forward-thinking approach within the sportswear sector. Their commitment to blending sport performance with lifestyle appeal has redefined what it means to be at the forefront of fashion innovation in Thailand. Employees benefit from an inclusive workplace culture that values diversity of thought and encourages open communication across all levels. Professional development is prioritised through ongoing training opportunities designed to help you grow both personally and professionally. The organisation’s flat structure promotes transparency while empowering individuals at every stage of their career journey. Flexible working arrangements further support work-life balance—ensuring that your wellbeing remains central even as you pursue ambitious goals together with your colleagues. As part of this team, you’ll find yourself surrounded by passionate professionals who share your enthusiasm for making a positive impact on both customers’ lives and the broader community.

What's next:

If you are ready to make your mark in sportswear sales leadership while enjoying genuine opportunities for personal growth and collaboration—this is your moment!

Apply today by clicking on the link provided; take the next step towards joining an inspiring team where your talents will be celebrated.

Due to the high volume of applications, our team will only be in touch if your application is shortlisted.

Robert Walters Recruitment (Thailand) Limited
Recruitment License No.: น. 1188 / 2551