Trade Marketing Manager - Food (FMCG)

Trade Marketing Manager – Food (FMCG) Salary: Competitive and based on experience Location: Bangkok

We are looking for a Trade Marketing Manager to drive channel strategy, shopper engagement and in-store execution for a leading global food FMCG business.

This role will work closely with Sales, Marketing, Commercial Development, distributors and external partners to translate channel and brand strategies into effective trade marketing plans and strong execution across Modern Trade, Traditional Trade and impulse channels.

The role combines strategic thinking with hands-on execution, with strong exposure to shopper insights, channel development, customer planning and commercial projects.

What You'll Do

• Develop and execute Trade Marketing and channel plans aligned with country, category and brand objectives.
• Partner with Sales, Marketing and Commercial teams to develop shopper activation and Go-to-Market strategies.
• Drive in-store execution to improve product visibility, availability, merchandising standards and shopper engagement.
• Identify growth opportunities through market trends, shopper insights, customer data and competitive intelligence.
• Lead key Trade Marketing programmes, including MyPerfect Store, and track execution through clear KPIs.
• Develop activation plans across Modern Trade, Traditional Trade and impulse channels.
• Manage POSM and promotional materials, ensuring timely deployment and effective budget utilisation.
• Work with agencies, distributors and external partners to deliver high-quality trade marketing activities.
• Evaluate campaign and activation performance and provide recommendations to improve ROI and commercial results.
• Equip Sales and merchandising teams with the right tools, selling materials and training to strengthen execution.
• Support customer meetings, business reviews and cross-functional commercial projects with Trade Marketing expertise.

What You Bring

• Bachelor's degree in Business, Marketing or a related discipline.
• Proven experience in Trade Marketing or Shopper Marketing, ideally within FMCG or a fast-moving consumer environment.
• Strong understanding of Modern Trade, Traditional Trade and impulse channels.
• Experience in channel planning, customer planning, shopper activation and in-store execution.
• Strong analytical skills with the ability to turn market and shopper insights into clear, actionable recommendations.
• Good project management skills with the ability to manage multiple initiatives and stakeholders.
• Strong stakeholder management skills, with experience working with Sales, Marketing, distributors, agencies or external partners.
• Strong presentation and communication skills.
• Advanced proficiency in Microsoft Excel and PowerPoint.
• Fluent in Thai and English.
• Proactive, commercially minded and accountable, with a strong focus on execution and results.

Why Join?

• Join a leading global food FMCG organisation with strong international exposure.
• Work in a collaborative, cross-functional environment with exposure to Sales, Marketing and Commercial teams.
• Opportunity to influence channel strategy and shopper activation with visible commercial impact.
• Flexible working environment with opportunities for learning, training and career development.
• Supportive leadership and a culture that encourages collaboration, ownership and new ideas.

What's Next?

If you are a Trade Marketing professional looking for an opportunity to shape channel strategy, shopper engagement and commercial execution within a leading food FMCG business, we'd love to hear from you.

Apply today to take the next step in your career.

Due to the high volume of applications, our team will only be in touch if your application is shortlisted.

Robert Walters Recruitment (Thailand) Limited
Recruitment License No.: น. 1188 / 2551