Commercial Manager – Out-of-Home Business

Commercial Manager – Out-of-Home Business Salary: Competitive, based on experience Location: Bangkok

A leading international consumer brand is seeking a Commercial Manager – Out-of-Home Business to drive the growth and development of its Out-of-Home business in Thailand.

This is a strategic commercial role for an experienced professional who can combine commercial thinking, brand understanding, and customer-focused execution. You will be responsible for developing market strategies, strengthening customer and channel partnerships, and driving sustainable and profitable business growth while ensuring the brand is represented consistently across the market.

Working closely with local, regional, and international stakeholders, you will translate broader business strategies into effective local plans and identify opportunities to strengthen both business performance and brand presence within the Out-of-Home channel.

What you'll do

• Develop and execute the commercial strategy and growth plan for the Out-of-Home business in Thailand, aligned with the overall brand and business direction.
• Identify opportunities to expand the business across relevant Out-of-Home channels, customer segments, and strategic accounts.
• Develop annual business plans that balance revenue growth, profitability, customer value, and long-term brand development.
• Build and maintain strong relationships with key customers, partners, and stakeholders.
• Develop channel and customer strategies that strengthen both commercial performance and brand presence.
• Monitor market trends, customer needs, and competitive dynamics to identify new business opportunities.
• Translate customer and market insights into actionable commercial initiatives while maintaining consistency with the brand's positioning.
• Work closely with Marketing and other cross-functional teams to connect brand strategy with commercial execution.
• Collaborate with regional and international teams on strategic commercial initiatives and projects.
• Develop and implement pricing, sales terms, customer agreements, and channel strategies in line with business objectives and company guidelines.
• Ensure a consistent and high-quality customer experience across relevant Out-of-Home touchpoints.
• Work closely with Supply Chain and other functions on demand planning and service delivery.
• Take ownership of commercial performance, including P&L, budgeting, forecasting, and investment planning.
• Lead, coach, and develop the commercial team to deliver business objectives and maintain strong customer focus.

What you bring

• Bachelor’s degree or higher in Business, Marketing, Sales, Economics, or a related field.
• 5–8 years of experience in commercial, sales, business development, or channel management, ideally with team leadership experience.
• Experience in FMCG, food & beverage, hospitality, consumer, retail, or other customer-focused businesses is preferred.
• Strong commercial acumen with a proven ability to drive business growth, profitability, and customer development.
• Good understanding of how to connect brand positioning, customer needs, and commercial objectives.
• Experience developing channel strategies and managing key customer or strategic business relationships.
• Strong stakeholder management skills, with the ability to collaborate across Marketing, Sales, Finance, Supply Chain, and regional/international teams.
• Solid understanding of P&L management, budgeting, forecasting, and commercial performance.
• Strong market and customer understanding, with the ability to turn insights into practical business opportunities.
• Strong negotiation, communication, presentation, and influencing skills.
• Experience working in a matrix or international organisation is advantageous.
• A commercially driven and customer-focused mindset, with strong ownership, strategic thinking, and execution capabilities.

What sets this opportunity apart

This is an opportunity to join a well-established international brand and play an important role in growing its Out-of-Home business in Thailand.

The role combines commercial strategy, channel development, customer management, brand building, and business growth, offering the opportunity to influence both the commercial performance and market presence of the business.

You will work closely with cross-functional, regional, and international stakeholders in a collaborative environment, with exposure to strategic projects and opportunities for professional development.

What's next

If you are an experienced commercial professional with a strong track record in business growth, channel development, customer management, and brand-led commercial execution, we would love to hear from you.

Apply now to explore this opportunity further.

Due to the high volume of applications, our team will only be in touch if your application is shortlisted.

Robert Walters Recruitment (Thailand) Limited
Recruitment License No.: น. 1188 / 2551