Country Manager - Thailand (Personal Care / FMCG)

Country Manager – Thailand | Personal Care FMCG Location: Bangkok - Flexible Remote Working Salary: Competitive, based on experience

A leading and fast-growing FMCG organisation is looking for a Country Manager – Thailand to lead its Personal Care business and drive sustainable commercial growth.

This is a key leadership role for an experienced FMCG professional who understands the Thai market, distributor management and multi-channel sales, and is ready to take ownership of business growth in Thailand.

What you’ll do

• Lead the overall sales and commercial strategy for Thailand and deliver business targets
• Develop and execute growth strategies while maintaining profitability
• Build, manage and develop distributor partnerships across Thailand
• Expand the business across General Trade, Modern Trade, Discount Stores, Pharmacy, HORECA and other channels
• Identify new market, product and positioning opportunities based on local consumer and market insights
• Monitor distributor performance, sales, stock availability and distribution coverage
• Analyse secondary and tertiary sales data and drive stronger market execution
• Coach and motivate sales teams to improve distribution depth and product visibility
• Work closely with Marketing, Supply Chain, Design, factories and distributors to ensure smooth business operations
• Lead the execution of trade promotions, BTL activities and merchandising nationwide
• Coordinate production schedules and import logistics, including INCO terms and port operations

What you’ll bring

• Proven experience in FMCG sales, commercial and distribution management in Thailand
• Strong experience with branded FMCG products rather than private label
• Established network and experience managing distributors across multiple trade channels
• Strong understanding of the Thai FMCG market and consumer landscape
• Track record in driving business growth, market expansion and new product opportunities
• Experience across General Trade, Modern Trade, Pharmacy, HORECA or similar channels
• Strong analytical, commercial and negotiation skills
• Ability to lead, coach and motivate sales teams
• Strong stakeholder management skills with a collaborative leadership style
• Experience working with factories, import processes and logistics is preferred

Why join?

Join a fast-growing FMCG organisation with a strong Personal Care portfolio and take ownership of its Thailand business.

The company offers a supportive and collaborative working culture, flexible working opportunities, training and development, and the opportunity to work closely with regional and global teams.

If you are an experienced FMCG leader looking for an opportunity to shape the Thailand business, expand market presence and build long-term commercial growth, we would love to hear from you.

Apply today or get in touch to learn more about the opportunity.

Due to the high volume of applications, our team will only be in touch if your application is shortlisted.

Robert Walters Recruitment (Thailand) Limited
Recruitment License No.: น. 1188 / 2551