Channel Development Manager - MT (Food, FMCG)

Channel Development Manager – Modern Trade (Food / FMCG) Location: Bangkok, Thailand Salary: Competitive + Attractive Benefits

Drive growth with one of the world's leading food companies.

Our client is a global leader in FMCG industry, with a portfolio of well-loved food brands enjoyed by consumers worldwide. They are looking for a Channel Development Manager to lead channel strategy and execution across Thailand's Modern Trade (Hypermarket & Supermarket) channel.

This role is ideal for someone who enjoys combining strategic thinking with commercial execution, working closely with Sales, Marketing, Trade Marketing, and distributor partners to accelerate category growth.

Key Responsibilities

• Develop and execute channel strategies to drive sustainable growth across Hypermarket and Supermarket customers.
• Define channel priorities, assortment, visibility, promotion, and distribution strategies.
• Partner closely with Key Account Sales and distributors to ensure excellent execution at store level.
• Analyze sales performance, shopper insights, and market trends to identify business opportunities.
• Monitor key commercial KPIs including sales, distribution, stock availability, promotion effectiveness, and in-store execution.
• Translate regional channel initiatives into effective local execution plans.
• Support annual business planning, volume forecasting, and trade investment management.
• Work cross-functionally with Marketing, Trade Marketing, Supply Chain, Finance, and Sales teams.
• Recommend actionable strategies to improve category performance and customer growth.

What We're Looking For

• Bachelor's degree in Business, Marketing, Economics, or related field.
• 5-8 years' experience in Channel Development, Trade Marketing, Sales Development, or Commercial roles within FMCG.
• Strong understanding of Thailand Modern Trade, particularly Hypermarket and Supermarket channels.
• Experience working with leading retailers such as Lotus's, Big C, Tops, Gourmet Market, Foodland, Makro, or similar.
• Strong commercial acumen with the ability to translate insights into business opportunities.
• Experience managing distributors and collaborating with cross-functional teams.
• Strong analytical skills with experience using Nielsen, Circana (IRI), or similar market data.
• Excellent stakeholder management, communication, and presentation skills.
• Fluent in Thai and English.

Why Join?

• Join one of the world's leading FMCG companies with iconic consumer brands.
• Play a key role in shaping channel strategy and driving commercial growth.
• Regional best practices and exposure to global ways of working.
• Collaborative and high-performing culture with strong career development opportunities.
• Competitive salary, attractive benefits, and hybrid working environment.

Due to the high volume of applications, our team will only be in touch if your application is shortlisted.

Robert Walters Recruitment (Thailand) Limited
Recruitment License No.: น. 1188 / 2551