Trade Channel Marketing Manager (FMCG)

A leading and fast-growing marketing solutions company in Bangkok is looking for a Trade Channel Marketing Manager to join its expanding team. This is a high-impact role where you will lead trade marketing strategy and execution, driving strong in-store activation and delivering measurable results for leading FMCG clients.

Trade Channel Marketing Manager - FMCG

Salary: Competitive and based on experience

Location: Bangkok

Keywords: Trade Marketing, Trade activation, Channel development, Trade strategy, Activation plan, FMCG, Food, Nutrition, Collaborative, Stakeholder management

A leading and fast-growing marketing solutions company in Bangkok is looking for a Trade Channel Marketing Manager to join its expanding team. This is a high-impact role where you will lead trade marketing strategy and execution, driving strong in-store activation and delivering measurable results for leading FMCG clients.

With the company preparing for an IPO, this is an exciting opportunity to join during a key growth phase and accelerate your career in a dynamic, collaborative environment.

What You’ll Do

• Lead end-to-end trade marketing and activation projects across key clients and retail channels
• Drive pitches, proposals, and new business development initiatives
• Develop and execute trade strategies and activation plans that deliver ROI
• Oversee campaign execution, including PC/BA deployment and in-store excellence
• Collaborate with clients, brands, and internal teams to ensure seamless delivery
• Optimise resources and team performance for maximum efficiency
• Analyse campaign performance and translate insights into actionable improvements
• Coach and develop a team to drive performance and growth
• Ensure strong stakeholder management and clear communication throughout

What You Bring

• 8–10 years’ experience in trade marketing, retail execution, or brand activation (FMCG or agency environment)
• Strong background in trade activation and execution across multiple channels
• Strategic mindset with the ability to translate plans into action
• Proven track record in pitching and winning new business
• Strong understanding of shopper behaviour and retail dynamics
• Solid leadership and people management skills
• Confident stakeholder management – able to influence and challenge effectively
• Detail-oriented with strong execution and follow-up discipline
• Fluent in Thai and English

Why Join This Company?

• High-growth business preparing for IPO
• Work with leading brands on impactful projects
• Collaborative and supportive culture
• Attractive benefits: medical & dental, bonus, mental health support, annual health check

What's next

If you’re a hands-on trade marketing professional who enjoys driving results and making an impact, this is a great opportunity to take your career to the next level.

Due to the high volume of applications, our team will only be in touch if your application is shortlisted.

Robert Walters Recruitment (Thailand) Limited
Recruitment License No.: น. 1188 / 2551