Area Sales Manager - Instrument

Keywords: sales leadership, customer engagement, team development, market insight, coaching and mentoring, strategic account management, collaborative culture, data-driven decision making, industrial automation experience, Key Account Manager, people management, people development, training, stakeholder management, sales manager, distributors sales, direct sales, B2B sales, sales, instrument, camera, barcode

An exciting opportunity has arisen for an experienced Area Sales Manager to join a leading global technology organisation in Bangkok.

• Lead and inspire a talented sales team of approximately eight engineers, focusing on skill development, career progression, and shared success through hands-on coaching and mentorship.
• Drive scalable sales performance by implementing best practices in territory management, pipeline development, and customer engagement across both established and emerging product lines.
• Enjoy a collaborative workplace that values continuous improvement, teamwork, and open communication—offering you the chance to shape strategy while benefiting from ongoing training opportunities.

What you'll do:

As an Area Sales Manager based in Bangkok, you will play a pivotal role in shaping the future of your team and the wider business.

• Implement effective sales planning strategies to drive district booking and revenue performance in alignment with organisational goals.
• Monitor key performance indicators using dashboards and CRM tools, taking proactive steps to address any deviations from targets.
• Manage opportunities throughout the entire sales funnel to ensure healthy pipeline development, accurate forecasting, and successful deal progression.
• Engage at a senior level with key strategic accounts to ensure alignment with regional and global frameworks while maximising customer satisfaction.
• Support resource allocation decisions, quota setting, prioritisation of activities, and execution plans in close collaboration with the Regional Sales Manager.
• Provide motivating leadership through regular field rides and joint customer visits with direct reports, setting clear objectives for improved sales effectiveness.
• Coach, mentor, and develop sales talent with a focus on performance improvement, skill enhancement, and long-term career growth within the team.
• Foster an inclusive work environment that reinforces core values such as accountability, collaboration, and continuous improvement.
• Collaborate with cross-functional leaders to leverage full organisational capabilities for delivering exceptional customer experiences.
• Review top district opportunities regularly to improve deal quality, win probability, and maintain disciplined opportunity management.

What you bring:

To excel as an Area Sales Manager in this organisation, you will bring extensive experience from the industrial automation or machine vision sectors—ideally having spent over ten years honing your craft in complex sales environments.

• A minimum of ten years’ relevant experience in sales roles within industrial automation, machine vision or related technology fields is required for this position.
• At least five years’ experience managing people within a sales environment is essential for success in this role.
• Demonstrated ability to coach, mentor, and inspire sales professionals towards achieving shared goals is highly desirable.
• Exceptional communication skills are necessary for building strong relationships with customers as well as internal stakeholders across multiple regions.
• A solid analytical mindset combined with a commitment to data-driven decision making is crucial for monitoring KPIs and optimising performance.
• Experience operating effectively within matrixed multinational organisations is preferred due to the collaborative nature of this role.
• A Bachelor’s degree in Engineering or another STEM discipline is preferred; equivalent practical experience may also be considered.
• Willingness to travel extensively throughout Thailand is required along with possession of a valid driver’s licence and own vehicle.

What sets this company apart:

This organisation stands out as a global leader renowned for its commitment to technological excellence within industrial automation and machine vision solutions. Employees benefit from being part of an inclusive culture that places great emphasis on teamwork, mutual respect, and continuous personal development. The company actively encourages knowledge sharing across regions so that everyone can learn from each other’s successes—creating an environment where ideas flourish. Flexible working arrangements are available where possible so that staff can achieve balance between professional ambitions and personal commitments. Ongoing training programmes ensure that all employees remain at the forefront of industry developments while enjoying clear pathways for career advancement. Above all else, this company values integrity in every interaction—making it an employer of choice for those seeking meaningful work within a supportive network.

What's next:

If you are passionate about empowering teams while driving business growth in an exciting sector—this could be your next big move!

Apply today by clicking on the link provided—take the first step towards joining an inspiring organisation where your talents will truly make a difference.

Due to the high volume of applications, our team will only be in touch if your application is shortlisted.

Robert Walters Recruitment (Thailand) Limited
Recruitment License No.: น. 1188 / 2551