TT Manager/National Sales TT

Location: Bangkok
Keywords: Traditional Trade, TT Sales, FMCG, Food & Beverage, Distributor Management, Dealer Management, Sales Strategy, Channel Management, People Management, Nationwide Sales

This is a key leadership position responsible for developing sales strategy, driving revenue and profitability, strengthening distribution, and leading a sizeable sales organization. The role is ideal for an experienced TT sales leader who combines strong commercial thinking with hands-on people management.

What You'll Do

• Lead the overall Traditional Trade sales strategy across Bangkok and upcountry markets
• Develop annual sales plans, targets, and channel strategies in line with business objectives
• Drive revenue, profitability, distribution, and sales performance across assigned territories
• Lead and develop regional sales supervisors and their respective sales teams
• Monitor sales performance by territory and identify corrective actions to close performance gaps
• Strengthen relationships with key distributors, dealers, wholesalers, and retail partners
• Manage sales expenses, trade activities, and promotional budgets effectively
• Analyze market trends, customer behavior, competitor activities, and regional opportunities
• Support new product launches and develop sales promotions appropriate for individual markets
• Work closely with Marketing, Supply Chain, Warehouse, Finance, and other internal teams to ensure smooth execution
• Prepare business performance reports and provide recommendations to senior management
• Coach and develop the sales organization to build stronger capabilities and long-term performance

The official scope specifically covers TT operations across both Bangkok and provincial markets, including sales strategy, distributor relationships, budget management, market analysis, and team development.

What You Bring

• Bachelor's degree or higher in Business Administration, Marketing, Economics, or related fields
• Around 5-10 years of Traditional Trade sales experience
• At least 3-5 years of sales team management experience
• Strong knowledge of Traditional Trade channel structures and distribution models
• Experience managing multiple territories across Bangkok and upcountry markets is highly preferred
• Background in FMCG, Food & Beverage, Consumer Products, or related industries
• Strong leadership and people management capability
• Commercial mindset with solid sales planning and budgeting skills
• Strong analytical and problem-solving capabilities
• Flexible, proactive, and comfortable working closely with field sales teams
• Able to travel upcountry when required

Why Join This Company?

• Established business with a strong presence in Thailand
• Opportunity to take ownership of a nationwide Traditional Trade channel
• Lead and develop an established sales organization
• High visibility with senior commercial leadership
• Strong emphasis on long-term employee development and people leadership
• Opportunity to progress into broader domestic sales leadership

What's Next

If you're an experienced Traditional Trade sales leader from FMCG, food & beverage, or consumer products who enjoys leading people, developing channels, and driving nationwide sales growth, this could be an excellent next career move.

📩 DM me for a confidential discussion.