Sales Director - Food Service/Horeca/QSR/MT

Salary: Competitive Executive Package

Location: Bangkok

Keywords: Sales Leadership, Food Ingredients, Foodservice, B2B Sales, QSR, Airlines, Hotel, Modern Trade, Commercial Strategy, Business Development, Key Account Management, Distribution, Sales Transformation, P&L Management

A leading distributor of premium food and culinary solutions is seeking an experienced Sales Director to lead the next phase of commercial growth in Thailand.

This is a highly visible leadership position for a commercially driven executive who enjoys building businesses, accelerating sales growth, and transforming sales organizations. The successful candidate will oversee a sizeable sales team, drive strategic customer partnerships, and shape long-term commercial direction for a well-established market player.

What You'll Do

• Develop and execute a multi-year commercial growth strategy to accelerate revenue and profitability
• Lead a high-performing sales organization of approximately 30 professionals across multiple customer segments
• Identify new growth opportunities through customer acquisition, channel expansion, and portfolio development
• Strengthen relationships with strategic customers across foodservice, hospitality, bakery, restaurant, and manufacturing sectors
• Build and implement a robust Key Account Management framework
• Drive sales effectiveness through KPI management, forecasting, customer segmentation, and territory planning
• Lead business development initiatives and personally engage in strategic commercial opportunities
• Partner with international suppliers and stakeholders to develop joint business plans and unlock new growth opportunities
• Coach and develop sales leaders to build a high-performance culture
• Ensure sustainable growth while improving margin quality and commercial performance

What You Bring

• 15+ years of commercial leadership experience
• Proven success driving significant sales growth and business expansion
• Strong experience leading sizeable sales organizations
• Background in Food Ingredients, Foodservice, FMCG, Hospitality, Food Manufacturing, Distribution, or B2B Commercial Businesses
• Strong business development and key account management capability
• Experience managing commercial strategy, pricing, margins, and P&L responsibility
• Proven ability to transform sales teams and improve commercial effectiveness
• Strong stakeholder management and negotiation skills
• Experience working with regional or international business partners
• Fluent Thai and English communication skills

Ideal Background

We are particularly interested in candidates from:

• Food Ingredients
• Bakery & Pastry Ingredients
• Foodservice
• Hospitality
• Food Manufacturing
• FMCG
• Distribution Businesses
• B2B Solution Providers

Candidates from multinational organizations and leading commercial distribution businesses will be highly regarded.

Why Join This Opportunity?

• Executive leadership role with significant business impact
• Opportunity to shape future commercial strategy and growth
• Established business platform with strong market reputation
• Direct exposure to senior stakeholders and international partners
• High level of autonomy and influence
• Opportunity to leave a lasting commercial legacy

What's Next

If you're an entrepreneurial commercial leader who has successfully built businesses, transformed sales organizations, and delivered sustainable growth, we'd love to speak with you.

📩 Contact us for a confidential discussion.