Sales Manager (Modern Trade) - Home Appliance

What You'll Do

• Lead and develop the Modern Trade sales strategy to achieve revenue and profitability targets
• Manage key retail accounts including leading electrical appliance and home improvement chains for example Homepre, Powerbuy, The Mall, Thai Watsadu, Dohome, BnB, etc.
• Drive sell-in performance and identify growth opportunities across assigned channels
• Build strong relationships with buyers and key decision-makers to strengthen business partnerships
• Negotiate commercial terms, promotional activities, and annual business plans
• Monitor sales performance, market trends, and competitor activities to formulate strategic recommendations
• Lead, coach, and develop a team of sales professionals to maximize results
• Collaborate with cross-functional teams including marketing, operations, and merchandising to ensure successful execution
• Analyze sales data and provide actionable insights to improve channel performance
• Deliver regular business reviews and sales forecasts to senior management

What You Bring

• Bachelor's degree in Business Administration, Marketing, or related fields
• 5-7 years of experience in Modern Trade sales, Key Account Management, or Channel Sales
• Strong experience managing Modern Trade customers within consumer electronics, home appliances, or related industries
• Proven experience working with products supported by in-store promoters (PC)
• Strong commercial acumen with experience in negotiation and business planning
• Excellent communication, analytical, and problem-solving skills
• Proactive mindset with the ability to identify opportunities and drive results
• Experience leading and developing sales teams
• Good command of English for business communication
  

• Consumer Electronics
• Big Home Appliances

Why Join This Company?

• Established business with many years of market presence
• Strong people-focused culture with long employee tenure
• Open and accessible management team
• Opportunity to contribute ideas and influence business direction
• Investment in employee development and career growth
• Stable organization with strong market reputation

What's Next

If you are a results-driven Modern Trade sales professional with experience in consumer electronics or home appliances and are looking to join a stable, growth-oriented organization, this could be the ideal next step in your career.

📩 Apply now