Senior Sales Manager - Fresh (FMCG)

A fast-growing FMCG company in the fresh agricultural sector is seeking a Senior Sales Manager to drive growth across both B2B and B2C. This role plays a key part in business expansion, sales strategy, and stakeholder management within a dynamic and entrepreneurial environment. Working closely with senior leadership, the position offers strong visibility and potential succession to a leadership role.

Job Summary / Introduction

A fast-growing FMCG company in the fresh agricultural sector is seeking a Senior Sales Manager to drive growth across both B2B (HoReCa / food service) and B2C (modern trade: Tops, The Mall, Gourmet) channels. This role plays a key part in business expansion, sales strategy, and stakeholder management within a dynamic and entrepreneurial environment. Working closely with senior leadership, the position offers strong visibility and potential succession to a leadership role.

Keywords

Sales Management, FMCG, Fresh Food, Agriculture, Modern Trade, HoReCa, B2B & B2C, P&L, Sales Strategy, Key Account Management

Key Highlights

Potential successor role
Exposure to regional HQ
Unique product advantage with strong supply stability (no shortage / no price fluctuation)
Growing business with low competition in Thailand market
Opportunity to build strategy in a semi-startup environment

Key Responsibilities

Drive sales strategy and execution across B2B (HoReCa, food service) and B2C (modern trade) channels
Manage and grow relationships with key accounts such as Tops, Gourmet, The Mall
Lead sales planning, forecasting, and overall business performance (P&L exposure)
Develop Joint Business Plans (JBP) and promotional strategies with retail partners
Identify new business opportunities and expand market presence
Manage and guide team members (KAMs, PC Supervisor, and support functions)
Coordinate with regional and local stakeholders for alignment on strategy
Monitor market trends, competitor activities, and pricing strategies
Ensure execution excellence across channels and customer touchpoints

Key Requirements

Proven experience in FMCG (Fresh Food / Agriculture preferred)
Strong background in Modern Trade + HoReCa (B2C & B2B exposure required)
Experience in sales planning, account management, and stakeholder management
Strong commercial mindset with exposure to P&L or business strategy
Ability to work independently in a startup / building environment
Strong network and connections across modern trade and food service channels
Well-presented, confident communicator with strong business acumen
Energetic, proactive, and able to prioritise effectively

About the Company

An international FMCG business headquartered in Hong Kong, specialising in fresh agricultural products. The company has been established in Thailand for 5–6 years, with a lean structure and strong growth ambitions. With proven product innovation and stable supply capability, the business has a competitive edge in the market and continues to expand.

What’s Next

If you are a commercially driven sales leader who enjoys building business in a growing and hands-on environment, this is a

Due to the high volume of applications, our team will only be in touch if your application is shortlisted.

Robert Walters Recruitment (Thailand) Limited
Recruitment License No.: น. 1188 / 2551

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