Marketing Director - FMCG (Beverage)

Marketing Director – FMCG (Beverage) Location: Bangkok Salary: Competitive, based on experience

A leading beverage company in Thailand is looking for an experienced Marketing Director to lead its marketing function and drive brand growth, portfolio innovation, and market expansion.

This is an exciting opportunity for a strategic and commercially minded marketing leader to shape brand direction, strengthen consumer engagement, drive new product development, and lead a high-performing team.

Key Responsibilities

• Lead overall marketing strategy and annual plans to drive brand growth, market share, and business performance.
• Manage brand portfolios across beverage categories, including dairy and milk.
• Identify market opportunities through consumer insights, market trends, and data analysis.
• Drive brand positioning, integrated marketing campaigns, and consumer engagement.
• Lead NPD and portfolio innovation from concept development through to product launch.
• Manage marketing budgets and evaluate campaign effectiveness and ROI.
• Lead, coach, and develop the marketing team while building a collaborative, high-performance culture.
• Work closely with Sales, R&D, Finance, and other key stakeholders to deliver business objectives.

Requirements

• Master’s degree in Business Administration or a related field.
• At least 15 years of FMCG marketing experience, preferably with strong exposure to the beverage industry.
• Minimum 10 years in marketing leadership or management roles.
• Strong experience in brand building, portfolio management, NPD, and commercial strategy.
• Proven track record in driving brand growth and managing large marketing budgets.
• Strong strategic thinking, commercial acumen, and leadership capabilities.
• Excellent communication and stakeholder management skills.
• Good command of English, both written and spoken.

Why Join?

• Lead the marketing direction of a well-established beverage business in Thailand.
• Opportunity to drive brand growth and product innovation.
• Work with a collaborative and supportive leadership team.
• Strong focus on people development and cross-functional teamwork.

Interested? Apply today or get in touch to explore this opportunity further.

Due to the high volume of applications, our team will only be in touch if your application is shortlisted.

Robert Walters Recruitment (Thailand) Limited
Recruitment License No.: น. 1188 / 2551