Marketing Manager - School

A leading educational institution in Bangkok is seeking a Marketing Manager for School to join their team and drive impactful marketing strategies across the full funnel. This role offers an exciting opportunity to shape the future of school marketing, leveraging your expertise in campaign management, digital channels, and team leadership.

Marketing Manager - School

Salary: 80000-140000

Location: bangkok

A leading educational institution in Bangkok is seeking a Marketing Manager for School to join their team and drive impactful marketing strategies across the full funnel. This role offers an exciting opportunity to shape the future of school marketing, leveraging your expertise in campaign management, digital channels, and team leadership. You will be part of a supportive environment that values collaboration, inclusivity, and professional growth. With a competitive salary range from 80,000 to 140,000 THB per month, this position provides flexible working opportunities and access to ongoing training. If you are passionate about education and marketing, possess excellent English communication skills, and thrive in nurturing teams towards shared goals, this is the perfect role for you.

• Competitive salary package ranging from 80,000 to 140,000 THB per month with flexible working arrangements and generous pension contributions.
• Opportunity to lead a dedicated marketing team within a respected educational setting in Bangkok, focusing on full funnel strategies and impactful campaigns.
• Supportive leadership and inclusive culture with access to continuous training opportunities to enhance your professional development.

What you'll do:

As Marketing Manager for School based in Bangkok, you will play a pivotal role in shaping how the institution connects with prospective students and their families. Your day-to-day responsibilities will involve designing integrated marketing plans that span digital platforms, traditional media, and community outreach. By guiding your team through each stage of campaign development—from ideation to execution—you will ensure that every initiative resonates with target audiences. Success in this role requires you to nurture strong inter-personal connections within your team while collaborating closely with other departments. You will also be responsible for analysing data from various sources to refine strategies continuously. The ideal candidate will enjoy sharing knowledge, supporting colleagues’ growth, and creating an inclusive environment where everyone feels valued.

• Develop comprehensive full funnel marketing strategies tailored to the needs of the school, ensuring alignment with institutional objectives and student recruitment targets.
• Oversee the execution of multi-channel campaigns including digital, print, social media, and events to maximise brand visibility and engagement.
• Manage and mentor a collaborative marketing team by fostering a nurturing environment that encourages knowledge sharing and professional growth.
• Monitor campaign performance using analytics tools, providing insightful reports and recommendations for optimisation.
• Work closely with other departments such as admissions and academic staff to ensure cohesive messaging and effective communication across all touchpoints.
• Build relationships with external partners including agencies, media outlets, and community organisations to expand reach and strengthen the school's reputation.
• Coordinate market research initiatives to understand parent and student needs, adapting strategies accordingly for greater impact.
• Ensure all marketing materials adhere to ethical standards and reflect the school’s values of inclusivity and support.
• Organise promotional events both online and offline that foster kinship among students, parents, and staff while highlighting the school’s unique offerings.
• Stay updated on industry trends in education marketing to bring fresh ideas that enhance campaign effectiveness.

What you bring:

The successful Marketing Manager for School will bring a wealth of experience in planning comprehensive campaigns that address every stage of the customer journey. Your proven track record managing teams demonstrates your commitment to nurturing talent through supportive leadership. You will have honed your English communication skills through previous roles requiring interaction with diverse groups—parents, students, staff—and can adapt messaging accordingly. Analytical abilities are essential; you should feel comfortable interpreting data from multiple sources to inform decisions. Experience working collaboratively across departments ensures you can connect ideas seamlessly while maintaining ethical standards throughout all communications. Your enthusiasm for ongoing learning means you are always ready to embrace new approaches or technologies that benefit the school’s mission.

• Proven experience in developing full funnel marketing strategies within an educational or similar setting is highly desirable.
• Excellent command of English language skills for clear communication across diverse audiences.
• Demonstrated ability to manage and nurture teams by fostering collaboration and knowledge sharing.
• Strong analytical skills for monitoring campaign performance using relevant tools such as Google Analytics or similar platforms.
• Experience coordinating multi-channel campaigns including digital advertising, social media management, print materials, and event promotion.
• Ability to build dependable relationships with internal stakeholders as well as external partners like agencies or media outlets.
• Familiarity with market research techniques for understanding audience needs and adapting strategies accordingly.
• Commitment to ethical standards in marketing communications reflecting inclusivity and sensitivity.
• Enthusiastic approach towards learning new trends in education marketing with willingness to participate in training opportunities.
• A pleasant manner when organising events or engaging with parents, students, or staff.

What sets this company apart:

This educational institution stands out for its unwavering commitment to fostering an inclusive environment where every member feels supported. Employees benefit from flexible working opportunities designed around their personal needs as well as generous pension contributions that secure their future.

What's next:

If you are enthusiastic about driving meaningful change through collaborative marketing efforts in education, this is your chance to make a lasting impact—apply now!

Apply today by clicking on the link provided.

Due to the high volume of applications, our team will only be in touch if your application is shortlisted.

Robert Walters Recruitment (Thailand) Limited
Recruitment License No.: น. 1188 / 2551