Marketing Manager (FMCG) - Snack&Tourist

A growing consumer products company is seeking a commercially minded Marketing Manager to lead product and marketing initiatives across domestic and international markets.

This is an exciting opportunity for a hands-on marketer with an entrepreneurial mindset who enjoys building brands, identifying new growth opportunities, and driving business expansion. The successful candidate will play a key role in product portfolio development, consumer marketing, and go-to-market execution while partnering closely with commercial and operational teams.

What You'll Do

• Develop and execute product and marketing strategies to support business growth
• Manage the product portfolio and identify opportunities for expansion and optimization
• Lead end-to-end product marketing activities, from market analysis and consumer research to product launch and post-launch evaluation
• Translate consumer, customer, and market insights into actionable business strategies
• Identify new product concepts and growth opportunities to strengthen the portfolio
• Develop annual marketing plans and integrated marketing campaigns
• Collaborate with Sales, R&D, Supply Chain, Design, and external partners to ensure successful execution
• Monitor market trends, competitor activities, consumer behavior, and emerging opportunities
• Manage product positioning, communication strategy, and promotional activities
• Analyze business performance and provide recommendations to improve sales and profitability
• Manage agencies, suppliers, and external stakeholders to deliver impactful marketing initiatives
• Prepare presentations and business proposals for senior management

What You Bring

• Bachelor's degree or higher in Marketing, Business Administration, Communications, or related fields
• 7-10 years of experience in Product Marketing, Brand Marketing, or Category Management
• Strong experience in FMCG, Food & Beverage, Consumer Products, or related industries
• Proven experience managing product portfolios and marketing campaigns
• Strong knowledge of consumer insights, market analysis, and new product development
• Excellent project management and cross-functional collaboration skills
• Strong analytical thinking and business acumen
• Excellent presentation, communication, and influencing skills
• Entrepreneurial mindset with the ability to work in a fast-paced and evolving environment
• Ability to work effectively with both internal teams and external agencies
• Good command of English

Preferred Background

• Food & Beverage
• FMCG
• Consumer Products
• Travel/Tourist business familiar
• Tourist-focused products
• Export-oriented businesses

Why Join This Opportunity?

• Opportunity to make a real impact in a growing business
• High ownership and visibility within the organization
• Work closely with senior leadership on business growth initiatives
• Broad exposure across product development, brand building, and commercial strategy
• Opportunity to shape domestic market expansion while supporting international growth

What's Next

If you're a commercially driven marketer who enjoys building brands, developing products, and identifying new growth opportunities, this could be an excellent opportunity to take the next step in your career.

📩 Contact us for a confidential discussion.