Head of Product - Home Appliances

Head of Product – Home Appliances Bangkok | Competitive salary (depending on experience)

A leading global home appliances brand is looking for a Head of Product to lead its Kitchen Appliances category in Thailand.

This role offers an exciting opportunity to take ownership of the full product lifecycle, from product strategy and new product launches to pricing, promotions and category performance. You will work closely with Sales, Marketing, Supply Chain and overseas principals to drive business growth, profitability and market share.

Key Responsibilities

• Lead end-to-end product and category management for Kitchen Appliances, including product planning, development, launch and performance monitoring.

• Develop product strategies, pricing, product assortment and promotional plans to drive sales and profitability.

• Lead new product launches and go-to-market strategies in line with local market needs.

• Analyse market trends, consumer insights, sales performance and competitor activities to identify business opportunities.

• Work closely with Sales, Trade Marketing, Supply Chain, Finance and overseas principals to ensure successful product execution.

• Build strong relationships with key Modern Trade accounts, including Power Buy, HomePro, Thai Watsadu and Boonthavorn.

• Drive retail excellence through merchandising, planograms, in-store execution and promotional activities.

Requirements

• Proven experience in Product Management or Brand Management within the Home Appliances or Consumer Electronics industry.

• Good understanding of kitchen appliances such as coffee machines, blenders, air fryers, ovens, microwaves, dishwashers or built-in kitchen appliances.

• Strong experience in product lifecycle management, new product launches, pricing and category strategy.

• Hands-on experience working with Modern Trade channels and key retail accounts in Thailand.

• Strong commercial and analytical skills, with the ability to translate market insights and sales data into business strategies.

• Experience working with cross-functional teams and overseas or regional principals.

• Strong communication, stakeholder management and leadership skills.

Why Join?

• Be part of a globally recognised Fortune Global 500 organisation with over 140 years of heritage.

• Take ownership of a key product category with opportunities to shape business strategy.

• Supportive and collaborative working environment.

• Flexible working arrangements and opportunities for professional development.

Interested in taking the next step in your Product Management career? Apply now or get in touch for a confidential discussion!

Due to the high volume of applications, our team will only be in touch if your application is shortlisted.

Robert Walters Recruitment (Thailand) Limited
Recruitment License No.: น. 1188 / 2551