Marketing Director - Mall / Retail

A leading organisation in the retail and shopping centre sector is seeking a Marketing Director to join their Bangkok team. This role offers you the opportunity to shape the marketing strategy for a prominent retail destination, driving engagement and footfall while fostering a supportive and collaborative environment

Marketing Director - Mall / Retail

Salary: Competitive and based on experience

Location: Bangkok

Keywords: collaborative, supportive leadership, inclusive, flexible working opportunities, dependable, enthusiastic, growth leadership, training opportunities, generous pensions contributions

A leading organisation in the retail and shopping centre sector is seeking a Marketing Director to join their Bangkok team. This role offers you the opportunity to shape the marketing strategy for a prominent retail destination, driving engagement and footfall while fostering a supportive and collaborative environment. You will be empowered to build strong relationships with tenants, partners, and internal teams, ensuring that every campaign reflects the vibrant spirit of the mall and its community. With flexible working opportunities, generous pension contributions, and ongoing training available, this position is perfect for someone who thrives in an inclusive setting where your ideas are valued and your growth is supported. If you are passionate about connecting people through memorable experiences and want to make a meaningful impact on the retail landscape, this is your chance to shine.

• You will have the opportunity to lead a talented team in developing innovative marketing campaigns that drive customer engagement and increase brand awareness across a major shopping centre.
• Enjoy flexible working arrangements, generous pension contributions, and access to continuous training opportunities designed to support your professional development and personal wellbeing.
• Work within a supportive leadership structure that values collaboration, inclusivity, and shared success, allowing you to contribute meaningfully to both business objectives and community initiatives.

What you'll do:

As Marketing Director – Shopping Centre and Retail based in Bangkok, you will play a pivotal role in shaping how customers experience one of the city’s most prominent retail destinations. Your day-to-day responsibilities will involve collaborating with tenants and partners to craft engaging campaigns that resonate with shoppers. You will oversee a variety of channels—from digital platforms to live events—ensuring each initiative supports both commercial targets and community engagement. By mentoring your team members within a nurturing environment, you’ll help them grow professionally while delivering outstanding results. Your ability to analyse market trends will enable you to adapt strategies quickly so that the shopping centre remains relevant in an ever-changing landscape. Success in this role means creating memorable experiences for visitors while supporting business growth through thoughtful marketing leadership.

• Develop comprehensive marketing strategies that enhance the visibility of the shopping centre and attract diverse audiences from across Bangkok.
• Collaborate closely with retail tenants, external partners, and internal departments to ensure cohesive messaging and maximise promotional impact.
• Oversee the planning, execution, and evaluation of multi-channel campaigns including digital, social media, print, outdoor advertising, and experiential events.
• Lead market research efforts to understand consumer behaviour trends and adapt marketing tactics accordingly for optimal results.
• Manage budgets efficiently while ensuring all marketing activities deliver measurable value for stakeholders.
• Mentor and nurture a team of marketing professionals by providing guidance, feedback, and opportunities for growth within a supportive environment.
• Build strong relationships with local communities by organising events that foster kinship and create positive experiences for visitors.
• Monitor key performance indicators (KPIs) such as footfall, sales uplift, brand sentiment, and campaign ROI to inform future strategies.
• Work collaboratively with senior management to align marketing objectives with broader business goals.
• Champion inclusive practices in all communications to ensure the shopping centre remains welcoming to under-represented groups.

What you bring:

The ideal candidate for Marketing Director – Shopping Centre and Retail brings extensive experience in retail or mall-based marketing roles. Your proven expertise enables you to design impactful campaigns that connect emotionally with diverse audiences. You possess strong interpersonal skills which allow you to collaborate effectively across teams while nurturing positive relationships with stakeholders. Your analytical mindset ensures you can interpret complex data sets and translate insights into actionable strategies. You are committed to inclusivity—making sure every campaign welcomes under-represented groups—and thrive when mentoring others within a supportive environment. Organisational excellence is second nature; you manage multiple projects seamlessly without losing sight of details. Your enthusiasm for ongoing learning means you actively seek out training opportunities that keep your skills sharp. Above all else, your passion for creating memorable experiences drives your success as a Marketing Director.

• Proven track record in developing successful marketing strategies within retail or shopping centre environments.
• Exceptional interpersonal skills enabling you to build dependable relationships with colleagues, tenants, partners, and local communities.
• Experience managing multi-channel campaigns including digital marketing, social media engagement, print advertising, outdoor promotions, and event activations.
• Strong analytical abilities allowing you to interpret market research data and adjust tactics responsively for maximum impact.
• Demonstrated commitment to inclusive practices that welcome under-represented groups into all aspects of marketing communications.
• Ability to mentor junior staff members by providing constructive feedback in a warm and supportive manner.
• Excellent organisational skills for managing multiple projects simultaneously while maintaining attention to detail.
• Familiarity with budget management processes ensuring efficient allocation of resources across various initiatives.
• Comfortable working collaboratively within cross-functional teams towards shared objectives.
• Enthusiasm for continuous learning through training opportunities that enhance your knowledge base.

What sets this company apart:

This organisation stands out as one of Bangkok’s premier retail destinations thanks to its unwavering commitment to inclusivity, collaboration, and community engagement. Employees enjoy flexible working arrangements tailored around their needs alongside generous pension contributions that secure their future.

What's next:

If you are ready to make a lasting impact on Bangkok’s retail landscape through compassionate leadership and creative marketing strategies then this is your moment—apply now!

Apply today by clicking on the link provided.

Due to the high volume of applications, our team will only be in touch if your application is shortlisted.

Robert Walters Recruitment (Thailand) Limited
Recruitment License No.: น. 1188 / 2551