Marketing Director - Food & Beverage (FMCG)

Marketing Director – Food & Beverage (FMCG) Location: Bangkok Salary: Competitive, based on experience

A growing Food & Beverage business is looking for a Marketing Director to lead brand building, new business development and the next stage of growth.

This is not a traditional corporate marketing role. We are looking for a hands-on, entrepreneurial marketing leader who can spot new opportunities, build brands from the ground up and turn ideas into real business results.

You will have the opportunity to shape the marketing direction, develop new products and categories, and build brands that can grow in the Thai market.

What You'll Do

• Lead the overall marketing and brand strategy, from brand positioning and consumer insight to execution and growth.
• Identify and develop new business opportunities, new categories and new revenue streams.
• Build and strengthen brands with a strong focus on consumer relevance, differentiation and commercial growth.
• Drive NPD and innovation, from identifying market opportunities to launching and scaling new products.
• Develop go-to-market strategies for new products and brands, working closely with Sales, Trading/Distribution, R&D and Supply Chain.
• Explore opportunities across Food & Beverage and Snack categories, including new products, partnerships and market opportunities.
• Take a hands-on approach to building brands, with the ability to move quickly from idea → strategy → execution → results.
• Manage marketing investment and ensure strong commercial returns from campaigns and brand activities.
• Lead and develop the marketing team while building a culture of ownership, creativity and entrepreneurial thinking.
• Work closely with the business and leadership team to shape the company's future growth direction.

What You'll Bring

• 7–10+ years of marketing experience, ideally within FMCG, Food & Beverage, Snacks, Food or related consumer businesses.
• Strong experience in brand building and business growth, with a proven track record of taking brands to the next level.
• Demonstrated experience in new business, new category development, NPD or launching new brands/products.
• Strong entrepreneurial mindset — someone who is comfortable building things, testing new ideas and finding opportunities rather than simply managing an established brand.
• Commercially minded, with an understanding of Sales, Trading, Distribution and go-to-market models.
• Strong ability to connect consumer insight with commercial opportunities and turn ideas into revenue.
• Experience working in a fast-moving, less structured or entrepreneurial environment would be highly valued.
• Strong leadership skills with the ability to build, coach and motivate a team.
• Hands-on, agile and comfortable making decisions in a changing business environment.
• Experience in Snack or Food & Beverage is highly preferred.
• Experience with trading, distributor or entrepreneurial businesses would be an advantage.

Who We're Looking For

We’re looking for an entrepreneurial Marketing leader who thinks like a business owner — someone who can build brands, spot new opportunities, launch products and drive growth.

Why Join?

• Shape the growth of a Food & Beverage / Snack business.
• Lead brand building, NPD and new business development.
• Work in a fast-moving, entrepreneurial environment with strong ownership.
• Work closely with the business owner and leadership team to turn ideas into commercial opportunities.
• Flexible working and strong career growth opportunities.

Ready to build the next big brand? Join us and turn your ideas into real business growth.

Due to the high volume of applications, our team will only be in touch if your application is shortlisted.

Robert Walters Recruitment (Thailand) Limited
Recruitment License No.: น. 1188 / 2551