Brand Manager - Food (FMCG)

Brand Manager - Food (FMCG) Location: Bangkok Salary: Competitive, based on experience

A leading international food solutions company is looking for a Brand Manager to drive brand growth, product innovation, and commercial performance in Thailand.

This role combines brand strategy, consumer insights, innovation, and commercial execution, working closely with Sales, R&D, Supply Chain, Finance, and regional teams to bring impactful products and initiatives to market.

Key Responsibilities

• Develop and execute brand and product strategies aligned with business objectives and market opportunities.
• Manage the product portfolio and innovation pipeline, from concept development and renovation through to commercial launch.
• Develop consumer, market, and competitor insights to identify growth opportunities and strengthen brand positioning.
• Lead go-to-market plans, product launches, campaigns, and brand activations across relevant channels.
• Monitor brand and portfolio performance, including sales, market share, pricing, margins, and profitability.
• Partner with R&D, Sales, Supply Chain, Finance, and regional teams to ensure effective execution of brand and innovation initiatives.
• Support channel and customer development by translating brand strategies into relevant commercial activities.
• Ensure brand communication and execution are aligned with global guidelines while remaining relevant to the local market.
• Manage budgets, forecasts, and marketing investments to maximise commercial returns.
• Stay close to market trends, consumer behaviour, and industry developments to continuously identify new opportunities.

Requirements

• Bachelor’s or Master’s degree in Marketing, Business Administration, or a related field.
• 5–8 years of experience in Brand Management or Product Marketing within FMCG.
• Strong experience in brand strategy, innovation, product launches, and portfolio management.
• Strong commercial acumen, including understanding of pricing, margins, profitability, and channel dynamics.
• Proven ability to translate consumer and market insights into actionable brand strategies.
• Strong stakeholder management and communication skills, with experience working across cross-functional and matrix organisations.
• Experience working with Sales, R&D, Supply Chain, Finance, and regional teams.
• Experience in multinational FMCG organisations is preferred.
• Experience in food, food ingredients, or B2B FMCG would be an advantage.
• Strong project management skills with the ability to manage multiple priorities and deadlines.
• Fluent English communication skills.

What’s on Offer

• Opportunity to work with a leading international food-focused organisation.
• Exposure to brand strategy, innovation, and regional projects.
• Collaborative and diverse working environment.
• Opportunities for professional development and career growth.
• Competitive compensation and benefits package.

Interested? Apply now or contact us to learn more about this opportunity.

Due to the high volume of applications, our team will only be in touch if your application is shortlisted.

Robert Walters Recruitment (Thailand) Limited
Recruitment License No.: น. 1188 / 2551