Marketing Director – Beauty & Skincare (FMCG)

Marketing Director – Beauty & Skincare (FMCG) Location: Bangkok, on-site 100% Salary: Competitive, based on experience

A leading skincare brand is looking for an experienced and commercially driven Marketing Director to lead its marketing strategy and accelerate the next phase of brand growth.

This is a high-impact leadership role for a strategic marketer who can combine brand building, digital excellence, consumer insight, and commercial thinking to create meaningful business results. You will lead a talented marketing team, work closely with senior leadership and cross-functional stakeholders, and play a key role in shaping the brand’s positioning and future growth.

What you'll do

• Lead the overall marketing strategy and annual planning, covering brand positioning, product, pricing, promotion, and go-to-market strategies.
• Drive brand growth and equity through consumer insights, market trends, and competitive analysis.
• Develop and execute 360° marketing campaigns across digital, social media, PR, influencer, and traditional channels.
• Own new product launches from market analysis and positioning through execution and post-launch evaluation.
• Partner closely with e-commerce and digital teams to strengthen online presence, customer engagement, and commercial performance.
• Ensure consistent and compelling brand communication across all customer touchpoints.
• Manage marketing budgets, optimise investment, and track ROI and campaign effectiveness.
• Work closely with senior management, sales, product, creative, and other functions to ensure marketing initiatives support overall business objectives.
• Lead, coach, and develop a high-performing marketing team, fostering collaboration, creativity, and continuous improvement.

What we're looking for

• 7+ years of marketing experience, with strong experience in skincare, beauty, cosmetics, or FMCG.
• Proven track record in brand management, brand building, and driving business growth.
• Strong experience managing 360° marketing campaigns, including digital, social, PR, influencer, and traditional media.
• Solid experience in product launches and go-to-market strategy.
• Strong commercial and analytical mindset, with experience in budget and ROI management.
• Strong understanding of digital marketing, e-commerce, consumer engagement, and market trends.
• Excellent communication, stakeholder management, and presentation skills.
• Bachelor’s degree in Marketing, Business Administration, or a related field; MBA is a plus.
• Most importantly, you are passionate about beauty/skincare, highly consumer-focused, and commercially driven.

Why join?

• Take ownership of the marketing strategy for an established skincare brand.
• Play a key role in the company’s next phase of growth and brand development.
• Lead and develop a talented marketing team.
• Work closely with senior leadership and cross-functional teams.
• A collaborative and supportive culture that values innovation, ideas, and professional development.
• Flexible working environment with strong opportunities for career growth.

Ready for your next challenge?

If you are a strategic marketing leader passionate about building brands, understanding consumers, and driving growth, we would love to hear from you.

Apply now and take the next step in your marketing leadership career.

Due to the high volume of applications, our team will only be in touch if your application is shortlisted.

Robert Walters Recruitment (Thailand) Limited
Recruitment License No.: น. 1188 / 2551