Senior Marketing Manager – Premium Portfolio (FMCG)

Senior Marketing Manager – Premium Portfolio (FMCG) Location: Bangkok Salary: ฺBase + benefits, depending on experience

A leading global organisation is seeking a Senior Marketing Manager to lead its premium product portfolio, driving strategy, product lifecycle and go-to-market initiatives across the business.

• Lead end-to-end category management for premium products, shaping strategy, execution and business performance across channels.
• Work closely with Regional, Global and cross-functional teams to drive portfolio growth and successful product launches.
• Join a global organisation offering strong career development, training opportunities and a supportive working environment.

What you'll do

• Lead end-to-end category and portfolio management for premium products, including strategy, positioning, performance and portfolio development.
• Develop and execute global marketing and go-to-market strategies aligned with business objectives and market opportunities.
• Own product lifecycle management, from pre-launch planning and product launch through post-launch performance review.
• Lead marketing campaigns, promotions and channel initiatives to drive sales, market share and product awareness.
• Take ownership of P&L and annual marketing budgets, ensuring effective resource allocation and strong commercial performance.
• Analyse consumer, market, competitor, pricing and channel trends to identify opportunities and support strategic decision-making.
• Work closely with Sales, Trade Marketing, Retail Marketing and other cross-functional teams to ensure effective execution across channels.
• Partner with Regional and Global stakeholders to align local strategies, share market insights and drive best-practice execution.
• Manage key internal stakeholders and agencies, while providing leadership and guidance to the team to deliver business growth and operational excellence.

What you bring

• 8–10+ years of experience in Marketing, Category Management, Product Management or Trade/Channel Marketing.
• Strong background in FMCG, Consumer Electronics, Mobile or other highly competitive industries.
• Proven experience managing large-scale / premium / flagship portfolios.
• Strong strategic thinking with hands-on experience in product lifecycle and launch management.
• Experience working with Regional / Global stakeholders is highly preferred.
• Strong commercial and analytical skills with P&L / budget ownership.
• Excellent Thai and English communication and presentation skills.
• Confident, influential and highly visible leadership style with strong stakeholder management skills.
• Bachelor’s or Master’s degree in Marketing, Business Administration or related fields.

Why Join

• Senior leadership role with significant ownership of a premium portfolio.
• High exposure to Regional and Global teams.
• Opportunity to shape portfolio strategy and drive business growth.
• Strong learning and development opportunities within a global organisation.

What's next

If you are ready to take the next step in your career journey by joining an organisation that values your expertise and supports your ambitions, we encourage you to apply now!

Apply today by clicking on the link provided.

Due to the high volume of applications, our team will only be in touch if your application is shortlisted.

Robert Walters Recruitment (Thailand) Limited
Recruitment License No.: น. 1188 / 2551