Product Manager - Electronics, Appliances

Salary: Competitive and based on experience

Location: Bangkok

Keywords: Product Management, Brand Management, Category Management, Consumer Marketing, Product Strategy, Marketing Planning, Consumer Insights, Small Appliances, FMCG, Go-to-Market

A leading international consumer products company is looking for a Product Manager to drive growth and innovation across its portfolio of premium home and lifestyle products.

This is an exciting opportunity for a commercially minded marketer to take ownership of product strategy, lifecycle management, and integrated marketing initiatives while working closely with regional and local stakeholders in a fast-paced multinational environment.

What You'll Do

• Develop and implement category and product strategies aligned with business objectives
• Manage the full product lifecycle from introduction and launch through growth, optimization, and phase-out
• Analyze market trends, consumer behavior, and competitive activities to identify growth opportunities
• Transform consumer insights into actionable marketing and commercial strategies
• Build and execute integrated marketing plans covering digital campaigns, in-store activation, promotions, visibility, and communication initiatives
• Manage product portfolio planning, pricing strategy, and commercial performance
• Collaborate with regional teams, sales functions, and external partners to ensure successful market execution
• Support forecasting, product planning, and performance tracking to drive sustainable growth
• Monitor category results and recommend improvement initiatives to maximize business performance
• Ensure accurate product data management and marketing operations support

What You Bring

• Bachelor's Degree or higher in Marketing, Business Administration, or related disciplines
• Minimum 5 years of experience in Product Management, Brand Management, or Category Management
• Strong background in marketing strategy, communication planning, and consumer-focused initiatives
• Experience within Consumer Goods, FMCG, Consumer Electronics, Home Appliances, Lifestyle Products, or related industries
• Understanding of both online and offline retail environments
• Familiarity with modern trade, department stores, specialty retail, and e-commerce channels
• Strong analytical and problem-solving skills
• Commercial mindset with solid project management capabilities
• Excellent stakeholder management and cross-functional collaboration skills
• Proficient English communication skills
• Self-driven, agile, and highly organized

Why Join This Company?

• Opportunity to manage well-known international consumer brands
• Regional collaboration and exposure
• Dynamic and innovation-driven culture
• Strong career development opportunities
• Excellent platform to build strategic marketing expertise
• Multinational working environment with high visibility

What's Next

If you're a product marketing professional who enjoys combining consumer insights, commercial strategy, and product innovation to drive growth, this could be an excellent opportunity for your next career move.

📩 Apply now or contact us for a confidential discussion.