Product Marketing - Consumer Electronic

A well-established multinational consumer electronics organization is looking for a Product Marketing Assistant Manager to manage the TV and Home AV category. This role will be responsible for developing category strategies, driving commercial performance, overseeing forecasting, and ensuring effective execution of pricing, promotion, and product positioning initiatives.

Salary: Competitive and based on experience

Location: Bangkok

Keywords: Product Marketing, Category Management, Consumer Electronics, Home Appliance, Business Planning, Forecasting, P&L Management, Product Strategy, Market Analysis

A well-established multinational consumer electronics organization is looking for a Product Marketing Assistant Manager to manage the Consumer Electronics category. This role will be responsible for developing category strategies, driving commercial performance, overseeing forecasting, and ensuring effective execution of pricing, promotion, and product positioning initiatives.

You will work closely with regional teams, sales teams, dealers, and key stakeholders to maximize category growth and profitability.

What You'll Do

Develop and execute category marketing strategies to achieve sales and profitability objectives
Analyze market trends, customer insights, competitor activity, and product performance to identify growth opportunities
Lead business planning activities including demand forecasting and inventory management
Monitor sell-out performance and market movement to optimize category strategy
Present sales plans, forecasts, and business recommendations to management and regional stakeholders
Drive initiatives to achieve sales targets while maintaining profitability and budget control
Manage product portfolio planning, SKU strategy, pricing, and promotional activities
Work closely with sales teams and channel partners to ensure strong execution in the market
Conduct regular market visits to gather insights and evaluate in-store execution
Ensure forecast accuracy and effective commercial investment planning
Take ownership of category P&L and contribute to overall business growth

What You Bring

Bachelor's Degree in Marketing, Business Administration, Economics, or related fields
Around 8-10 years of experience in Product Marketing, Category Management, Business Planning, or Commercial Marketing
Experience within consumer electronics, home appliances, technology, or related industries
Strong business planning and analytical capabilities
Advanced Excel skills with experience in forecasting, PSI planning, and data analysis
Strong commercial acumen with the ability to translate insights into actionable strategies
Experience managing pricing, promotions, and product portfolios
Strong stakeholder management and cross-functional collaboration skills
Fluent English communication skills
Self-driven, proactive, and able to thrive in a dynamic environment

Preferred Industry Background

Consumer Electronics
Home Entertainment
Home Appliances
Technology Products

Why Join This Company?

Opportunity to work with globally recognized technology products
Regional exposure and collaboration with international stakeholders
Strong career development opportunities
Dynamic and innovation-driven culture
High visibility role with direct business impact
Attractive compensation and benefits package

What's Next

If you're passionate about product marketing, category management, and driving business performance within the consumer electronics industry, this could be an excellent opportunity to take your career to the next level.

📩 Apply now or reach out for a confidential discussion.

Due to the high volume of applications, our team will only be in touch if your application is shortlisted.

Robert Walters Recruitment (Thailand) Limited
Recruitment License No.: น. 1188 / 2551

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