Marketing Manager - F&B Business

Marketing Manager - F&B Business Salary: Competitive and based on experience Location: Bangkok

What you'll do:

As Marketing Manager Food and Beverage, you will play a central role in bringing a newly launched brand to life by executing well-crafted marketing strategies. Your day-to-day responsibilities will involve reviewing existing plans set by the Brand Lead, refining them where necessary, and ensuring flawless execution across branding initiatives, campaigns, and events. You will collaborate with external agencies for creative development while overseeing a direct report who supports your efforts. With established corporate identity guidelines as your foundation, you will focus on building brand awareness through consistent messaging that connects with target customers. Success in this role requires quick prioritisation of tasks based on business needs, translating high-level strategies into actionable plans that drive results. Your ability to monitor performance metrics will ensure ongoing optimisation of all activities.

• Lead the execution of branding initiatives, 360° marketing campaigns, and memorable events that elevate the brand’s presence within the food and beverage industry.
• Review, refine, and implement an existing marketing plan that aligns with approximately 80% of the overall brand direction and strategy already established by the Brand Lead.
• Manage relationships with external agencies to ensure seamless delivery of creative assets, media placements, and campaign activations.
• Oversee one direct report, providing guidance, mentorship, and support to foster professional growth within your team.
• Build upon established Brand Bible and Corporate Identity guidelines by translating them into actionable plans that resonate with target audiences.
• Quickly prioritise marketing initiatives based on business objectives, customer insights, and market trends to maximise impact.
• Translate strategic direction into detailed execution plans while maintaining consistency across all touchpoints.
• Execute campaigns with minimal supervision while collaborating closely with internal stakeholders for alignment.
• Focus strongly on branding efforts to build awareness, establish market presence, and communicate positioning clearly to target customers.
• Monitor campaign performance metrics and provide feedback for continuous improvement.

What you bring:

The ideal candidate for Marketing Manager Food and Beverage brings proven experience from previous roles focused on branding within consumer-facing sectors. Your background demonstrates an ability to work collaboratively with agencies as well as internal colleagues. You possess strong organisational skills that enable you to manage multiple priorities efficiently while maintaining attention to detail. Your nurturing approach when overseeing direct reports fosters growth within your team. Familiarity with corporate identity guidelines allows you to translate these into compelling marketing materials that connect emotionally with customers. You are dependable in delivering projects on time without needing constant oversight. Your warm communication style ensures trust is built across all stakeholder groups. Ultimately, your sensitivity towards customer insights guarantees that every campaign resonates authentically.

• Proven experience in managing branding projects within the food and beverage sector or similar consumer-facing industries.
• Strong interpersonal skills enabling effective collaboration with external agencies and internal teams alike.
• Ability to review existing strategies critically while refining them for optimal execution.
• Experience overseeing direct reports or small teams with a nurturing approach that encourages professional development.
• Familiarity with corporate identity guidelines and translating them into engaging marketing materials.
• Excellent organisational skills allowing you to quickly prioritise initiatives based on business objectives.
• Competence in executing multi-channel campaigns including digital, print, event-based activations.
• Sensitivity towards customer insights ensuring all communications are relevant and impactful.
• Dependable track record of delivering projects on time with minimal supervision.
• Warm communication style that builds trust among stakeholders.

What sets this company apart:

This organisation stands out for its commitment to building brands that truly connect with their audience. By joining their team in Bangkok as Marketing Manager Food and Beverage, you become part of an environment where collaboration is valued at every level—from agency partnerships to internal teamwork. The company provides flexible working opportunities so you can balance professional ambitions with personal wellbeing. Supportive leadership ensures you have access to ongoing training opportunities designed to enhance your skills further. The workplace culture is inclusive; everyone’s ideas are welcomed as part of communal growth. Here you’ll find encouragement not only for professional development but also for sharing knowledge across teams—making it an ideal place for those who value connection and mutual support.

What's next:

If you feel inspired by the prospect of shaping a new brand’s journey in Bangkok’s vibrant food and beverage scene, this is your moment—apply now!

Apply today by clicking on the link provided.

Due to the high volume of applications, our team will only be in touch if your application is shortlisted.

Robert Walters Recruitment (Thailand) Limited
Recruitment License No.: น. 1188 / 2551