Senior Brand Manager - Food & Beverage (FMCG)

Location: Bangkok, Thailand
Salary: Competitive and aligned with experience

What You'll Do

• Lead the development and execution of annual brand plans, marketing strategies, and growth initiatives
• Translate brand strategies into actionable commercial plans, budgets, and execution roadmaps
• Analyze market trends, consumer insights, category dynamics, and competitive activities to identify growth opportunities
• Own and manage brand P&L, market share, penetration, and overall brand health performance
• Drive innovation projects, including new product development, renovation initiatives, and portfolio optimization
• Develop and execute integrated marketing communication campaigns across multiple touchpoints
• Partner with creative, media, and design agencies to deliver impactful consumer campaigns and brand assets
• Create consumer activation programs and promotional initiatives to drive penetration and brand engagement
• Define pricing, portfolio, and pack architecture strategies to maximize category growth
• Collaborate closely with Sales, Insights, Category Development, and Finance teams to ensure successful commercial execution
• Monitor campaign effectiveness and business performance, turning insights into actionable recommendations

What You Bring

• Bachelor's degree or higher in Marketing, Business Administration, or related fields
• 8+ years of experience in Brand Management, Marketing, or Category Management within FMCG
• Proven experience developing and executing successful brand strategies and marketing campaigns
• Strong experience in innovation, new product development, and portfolio management
• Demonstrated ability to manage brand P&L and drive commercial performance
• Strong analytical capabilities with experience translating consumer and market insights into growth strategies
• Experience managing agencies and cross-functional stakeholders
• Solid understanding of integrated marketing communications, consumer activation, and media planning
• Strong commercial and strategic thinking skills
• Excellent communication, presentation, and stakeholder management abilities
• Fluent English communication skills
• Highly proactive, resilient, and results-oriented mindset

Why Join This Company?

• Opportunity to work with a leading multinational FMCG organization
• Ownership of a market-leading consumer brand with significant growth ambitions
• Direct impact on brand strategy, innovation, and business performance
• Exposure to regional and global stakeholders
• Dynamic, collaborative, and consumer-focused culture
• Strong career progression opportunities within marketing and commercial leadership

What's Next

If you are a strategic brand builder with a proven FMCG background and are looking to take the next step in your marketing career, this could be an excellent opportunity to make a significant impact within a leading international organization.

Apply now to learn more.