Brand Manager - Food&Snack (FMCG)

FMCG company is seeking a Brand Manager to drive brand growth and product innovation within the food category. This role focuses on developing brand strategy, leading marketing campaigns, and managing new product development, while leveraging consumer insights to strengthen market positioning. It is an excellent opportunity for a hands-on marketer to contribute to both strategic planning and execution in a dynamic consumer brand environment

Keywords: Brand Management, FMCG, Food Industry, Marketing Strategy, Consumer Insight, Brand Marketing, Campaign Planning

A leading FMCG company is looking for a Brand Manager to join its team and drive brand development and marketing execution. This is a hands-on role where you will lead brand positioning, communication strategy, and new product initiatives to support sustainable business growth.

With continuous brand expansion and product innovation, this role offers strong exposure to both strategic planning and execution, making it ideal for marketers who enjoy building brands and understanding consumer behavior.

What You’ll Do

Develop and execute brand and communication strategies to enhance brand positioning
Define and manage brand identity and positioning across all channels
Drive brand awareness and engagement through integrated marketing campaigns (online & offline)
Plan and execute marketing campaigns aligned with brand strategy
Analyse market trends, consumer insights, and customer behaviour to support decision-making
Conduct competitor analysis and identify opportunities for brand growth
Support product development and marketing planning initiatives
Lead New Product Development (NPD) in collaboration with R&D
Monitor campaign performance and evaluate marketing effectiveness

What You Bring

Bachelor’s degree in Business, Marketing, Food Science, or related fields
Experience in FMCG is highly preferred
Strong skills in communication, analytical thinking, and project management
Understanding of consumer behaviour and food market trends
Ability to manage multiple projects and execute effectively
Data-driven mindset with strong problem-solving ability

Why Join This Company?

Opportunity to work with a well-established consumer food brand
Exposure to end-to-end brand management and product innovation
Dynamic working environment with strong brand growth potential
Hands-on role with real impact on product and marketing strategy

What’s next

If you’re a hands-on marketing professional who enjoys building brands, developing products, and turning insights into actions, this is a great opportunity to take your career to the next level.

Due to the high volume of applications, our team will only be in touch if your application is shortlisted.

Robert Walters Recruitment (Thailand) Limited
Recruitment License No.: น. 1188 / 2551

Similar jobs

View more jobs