Brand Manager - Personal Care(FMCG)

A global FMCG company is looking for a Brand Manager to join its expanding team in Bangkok. This is a high-impact role where you will lead brand strategy and execution, driving strong market growth and delivering measurable results across key personal care categories.

Brand Manager – FMCG
Salary: Competitive and based on experience

Location: Bangkok

Keywords: Brand Management, Brand Strategy, Marketing Planning, FMCG, Personal Care, Consumer Insights, Product Development, Digital Marketing, Stakeholder Management

A global FMCG company is looking for a Brand Manager to join its expanding team in Bangkok. This is a high-impact role where you will lead brand strategy and execution, driving strong market growth and delivering measurable results across key brands.

With the company continuing to expand its presence in Thailand, this is an exciting opportunity to join during a key growth phase and accelerate your career in a dynamic and collaborative environment.

What You’ll Do

• Lead end-to-end brand management, including strategy, planning, and execution
• Develop and execute annual brand strategies and marketing plans aligned with business objectives
• Drive integrated marketing campaigns across digital, social, influencer, PR, and offline channels
• Manage campaign development from concept to execution and performance evaluation
• Lead product innovation, new product launches, and portfolio lifecycle management
• Analyse consumer behaviour, market trends, and competitor landscape to identify growth opportunities
• Collaborate with cross-functional teams including Sales, Trade Marketing, Supply Chain, and regional teams
• Manage relationships with external agencies including creative, media, PR, and research partners
• Oversee marketing budgets, ensuring effective allocation and optimisation of ROI
• Monitor brand performance and translate insights into actionable strategies
• Support digital marketing and e-commerce initiatives to drive consumer engagement and sales growth
• Ensure strong stakeholder alignment and clear communication across all projects

What You Bring

• 5–8 years’ experience in brand management or marketing within FMCG or consumer goods industries
• Experience in personal care, hygiene, or beauty categories is a strong advantage
• Proven track record in developing and executing successful marketing campaigns and product launches
• Strong understanding of consumer insights, market analysis, and brand positioning
• Solid experience in digital marketing, social media, influencer marketing, and e-commerce
• Strong analytical skills with the ability to interpret data and drive business decisions
• Experience managing marketing budgets and evaluating campaign ROI
• Strong project management and stakeholder management skills
• Excellent communication, presentation, and collaboration abilities
• Ability to work effectively in a fast-paced and dynamic environment
• Proficient in Microsoft PowerPoint and Excel
• Fluent in Thai and English

Why Join This Company?

• Global FMCG business with strong growth ambition
• Opportunity to drive impactful brand strategies in a competitive category
• Dynamic and collaborative working environment
• Attractive benefits including competitive salary, bonus, and health & wellness coverage
• Opportunities for career development and regional exposure

What’s next

If you’re a hands-on brand marketing professional who enjoys building strong brands and driving business impact, this is a great opportunity to take your career to the next level.