Assistant Marketing Manager - F&B

What you'll do:

• Develop comprehensive annual and quarterly marketing calendars that cover all business channels for multiple food and beverage brands, ensuring each campaign is tailored to specific audiences.
• Oversee the brand image of each outlet by maintaining consistency in tone, aesthetics, and customer perception while adapting strategies for both regular mall environments and fast-paced airport transit zones.
• Monitor market trends in food and beverage as well as consumer behaviour to adjust strategies quickly so that brands remain culturally relevant and appealing.
• Lead end-to-end strategic marketing projects from conceptualisation through execution, ensuring seamless integration across physical branches, delivery platforms, websites, and social media.
• Plan and execute offline marketing initiatives such as grand openings, seasonal menu launches, pop-up cafés, and tasting events designed to drive foot traffic and conversion rates.
• Design promotional strategies for offline events that adapt mechanics to suit different operating environments while defining KPIs for each campaign or event.
• Set the strategic direction for content creation teams so culinary storytelling aligns with brand pillars and current F&B trends.
• Guide media design teams on visual communication strategies to ensure impactful creatives across digital touchpoints as well as physical store elements.
• Strategise visual merchandising for physical stores including menu board designs, POSM materials, table standees, restaurant ambiance, coordinating with vendors for timely installation compliant with safety regulations.
• Collaborate with performance teams to allocate media spend strategically for high-priority projects while utilising CRM data to plan targeted activities that reward loyal diners.

What you bring:

• Experience in developing integrated marketing strategies across multiple channels including physical retail locations, delivery platforms, websites, and social media.
• Proven ability to oversee brand image management by maintaining consistency in tone, aesthetics, and customer perception tailored to diverse target audiences.
• Strong understanding of food and beverage market trends combined with sensitivity towards consumer behaviour analysis for agile strategy adjustment.
• Demonstrated skill in leading end-to-end marketing projects from conceptualisation through execution with seamless omnichannel integration.
• Expertise in planning offline events such as grand openings or menu launches aimed at driving foot traffic while defining KPIs for campaign evaluation.
• Ability to set strategic direction for content creation teams ensuring alignment with brand pillars and current industry trends.
• Experience guiding media design teams on visual communication strategies for impactful creatives across digital touchpoints as well as physical store elements.
• Knowledge of visual merchandising principles including menu board design POSM materials table standees restaurant ambiance coordination with vendors compliant with safety regulations.
• Familiarity with performance marketing techniques including strategic allocation of media spend based on project priorities seasonal campaigns or new menu drops.
• Competence in utilising CRM data loyalty programmes RFM analytics for targeted marketing activities rewarding regular diners increasing repeat purchase rates.

What sets this company apart:

This organisation stands out by offering a unique opportunity to work within a diverse portfolio of beloved food & beverage brands that are recognised throughout Bangkok’s bustling city centre as well as its high-traffic airport locations. The company values collaboration across departments—content creation design operations culinary teams—ensuring every campaign benefits from shared expertise collective creativity mutual support. Employees enjoy flexible working opportunities allowing them to balance professional ambitions personal commitments while contributing meaningfully towards business growth. The workplace culture emphasises inclusivity teamwork knowledge sharing nurturing talent so everyone feels connected appreciated empowered regardless of their background or experience level. By joining this team you become part of an environment where your contributions directly influence customer engagement elevate brand positioning foster premium dining experiences across all operating environments—making a tangible impact on Bangkok’s vibrant F&B landscape.

What's next:

If you are ready to bring your passion for collaborative marketing strategy into Bangkok’s thriving food & beverage sector apply now!

Apply today by clicking on the link provided.