Brand & Communication Part Leader (FMCG)

Brand & Communication Part Leader

Salary: Competitive, based on experience
Location: Bangkok (The PARQ Silom)

Brand is establishing its Thailand office in Bangkok and is seeking a Brand & Communication Part Leader to support this exciting market entry. This is a key role offering the opportunity to build brand presence from the ground up, shape local marketing strategy, and work closely with regional and HQ stakeholders during a critical growth phase.

The role will initially focus on brand development, communication strategy, market research, and commercial marketing activities, with the long‑term objective of leading end‑to‑end brand and commercial strategy locally as the Thailand organisation expands.

Key Highlights:

• Opportunity to build a global FMCG brand from zero in Thailand
• High ownership role within a start‑up office setup
• Strong exposure to regional (Singapore) and HQ leadership
• Work with iconic brands

Key Responsibilities:

• Lead brand and communication strategy for brand
• Support market research and consumer insight generation during the initial setup phase
• Translate global brand direction into locally relevant marketing plans
• Plan and execute commercial marketing and communication activities
• Work closely with HQ and regional teams to align strategy and execution
• Collaborate with distributors and internal stakeholders on market activities
• Support long‑term development of end‑to‑end brand and commercial strategy
• Contribute to strengthening brand awareness and penetration in Thailand

Key Requirements:

• Minimum 6+ years of experience in marketing, brand, or communication roles
• Open to candidates from any industry background in FMCG (MNCs/Thai Company/startup)
• Strong understanding of brand building, communication, and commercial marketing
• Hands‑on, adaptable, and comfortable working in a start‑up or business‑setup environment
• Strong stakeholder management and cross‑cultural communication skills
• Willing to work 100% office‑based in Bangkok

About the Company:

A globally recognised Korean FMCG brand. All products are manufactured in Korea and exported globally. With the establishment of its Thailand office in April 2026, company aims to transition from an HQ‑led model to a more locally driven commercial and branding organisation in the long term.

What’s next:

If you’re excited by the opportunity to build a global brand in a new market, take high ownership, and grow with an expanding FMCG business, this could be your next career move.

Apply today or reach out for more information.