Head of Marketing – Brand & Consumer Experience (FMCG)

Head of Marketing – Brand & Consumer Experience (FMCG) Location: Bangkok Salary: Competitive and based on experience Keywords: Brand Strategy, Consumer Experience, Integrated Marketing, CRM, Digital Marketing, Consumer Insights, Data & Analytics, Brand Activation, Customer Engagement, Leadership

A leading global consumer-focused organisation is looking for a Head of Marketing – Brand & Consumer Experience to lead its integrated brand and consumer engagement strategy in Thailand.

This is a strategic leadership role responsible for strengthening brand awareness, consumer engagement, customer acquisition and loyalty, while delivering measurable commercial results through integrated marketing, CRM, digital activation and data-driven consumer strategies.

What You'll Do

• Develop and execute integrated brand strategies to drive awareness, consideration and loyalty, ensuring consistent brand positioning across consumer touchpoints.
• Lead 360° marketing campaigns across digital, social media, PR, media, events and retail / point-of-sale channels.
• Drive consumer acquisition and engagement strategies to expand the customer base and support business growth.
• Own the CRM and customer lifecycle strategy, including segmentation, personalisation, marketing automation and customer journey optimisation.
• Champion a customer-centric approach, using consumer research, feedback and data to identify needs and improve customer experience.
• Leverage consumer, customer and market data to generate actionable insights and support strategic decision-making.
• Monitor brand performance, market trends, competitor activities and campaign effectiveness to identify growth opportunities.
• Work closely with Sales, Marketing and cross-functional teams, as well as regional and global stakeholders, to ensure strong execution.
• Manage marketing investment and track key KPIs including campaign ROI, customer acquisition, engagement and CRM performance.
• Lead, coach and develop the marketing team while managing external agencies, media partners and strategic partners.

What You Bring

• Bachelor’s or Master’s degree in Marketing, Business or a related field.
• 10+ years of experience in brand management, covering both strategy and activation, ideally within FMCG or consumer-focused businesses.
• Strong experience in Integrated Marketing Communications (IMC), digital marketing, online media and consumer activation.
• Solid understanding of CRM, customer lifecycle management, segmentation, personalisation and customer engagement.
• Strong data and analytical skills, with the ability to turn consumer and market data into actionable business insights.
• Experience with digital marketing tools, analytics platforms and CRM systems.
• Proven experience in people leadership and cross-functional stakeholder management.
• Experience in a multinational consumer goods environment is highly preferred.
• Strong communication and interpersonal skills, with good English communication skills.
• Experience in FMCG, food & beverage, nutrition or other consumer-related industries is an advantage.

Why Join?

You will join a global organisation with a strong consumer-focused purpose, offering the opportunity to shape brand strategy and create meaningful experiences for consumers in a dynamic and growing market.

The company offers a collaborative and inclusive culture, opportunities to work with regional and global teams, flexible working arrangements, and strong learning and development opportunities.

This is an excellent opportunity for a marketing leader who wants to combine brand building, consumer experience, digital, CRM and data-driven marketing while making a meaningful impact within a growing global organisation.

What's Next?

If you are ready to take the next step in your marketing leadership career and lead brand and consumer experience strategy for a global organisation, apply today to learn more about this opportunity.

Due to the high volume of applications, our team will only be in touch if your application is shortlisted.

Robert Walters Recruitment (Thailand) Limited
Recruitment License No.: น. 1188 / 2551