Product Marketing (Business Planning) - Consumer Electronic

Salary: Competitive and aligned with experience
Location: Bangkok

Keywords: Product Marketing, Business Planning, Category Management, Forecasting, P&L Management, PSI Planning, Commercial Strategy, Sales Forecasting, Consumer Electronics, Lifestyle

A leading global consumer electronics company is seeking a Product Marketing (Business Planning) –Lifestyle professional to join its growing team in Bangkok. This strategic role will be responsible for driving category performance, developing business plans, managing forecasts, and leading commercial initiatives to achieve sales and profitability objectives within the camera business.

This is an excellent opportunity for a commercially driven marketer with strong analytical capabilities who enjoys translating market insights into actionable business strategies while working closely with sales teams, dealers, and regional stakeholders.

What You'll Do

• Develop category marketing strategies and drive execution to achieve sales and market share targets
• Analyze customer, market, product, and competitive insights to identify growth opportunities
• Lead category business planning, including monthly forecasting, inventory monitoring, and action planning
• Work closely with Sales teams to ensure forecast achievement and business performance
• Manage SKU assortment, pricing strategies, and promotional activities across channels
• Monitor dealer inventory and sell-out performance, providing recommendations to optimize business results
• Conduct regular store visits to evaluate execution quality, market trends, and customer feedback
• Manage sales forecast accuracy and commercial investment planning
• Own category P&L and contribute to overall business profitability
• Collaborate with internal and external stakeholders to drive business objectives and category growth

What You Bring

• 10+ years of experience in Sales, Marketing, Category Management, Business Planning, or Commercial functions
• Strong experience in business planning, forecasting, or business analysis
• Advanced analytical skills with the ability to translate data into strategic actions
• Strong proficiency in Microsoft Excel, particularly forecasting, PSI planning, and data analysis
• Experience managing category performance, inventory, pricing, and promotions
• Understanding of P&L management and commercial decision-making
• Excellent communication and stakeholder management skills
• Strong ownership mindset with the ability to work effectively in a fast-paced environment
• Good command of English and confidence working within an international organization
• Proactive, solution-oriented approach with strong organizational skills

Why Join This Company?

• Opportunity to work with a globally recognized technology brand
• Strategic role with direct impact on category growth and profitability
• Exposure to regional stakeholders and cross-functional collaboration
• Dynamic and performance-driven working environment
• Strong career development opportunities within a leading multinational organization

What's Next

If you are a commercially minded product marketing or business planning professional looking to drive category growth through data-driven decision-making and strategic execution, this could be the perfect next step in your career.