Field Operations & Trade Activation Manager (FMCG)

Location: Bangkok

Keywords: Trade Marketing, Field Operations, Activation Strategy, Retail Execution, Channel Expansion, FMCG, Healthcare Channel, Stakeholder Management, Sales Performance

A rapidly expanding marketing services firm based in Bangkok is seeking a Field Operations & Trade Activation Manager to join its growing organization. This is a pivotal position where you will oversee nationwide field execution strategy, strengthen in-store performance, and deliver measurable business outcomes across multiple client portfolios.

With the organization entering a significant growth phase and scaling its business operations, this role presents an exciting opportunity to be part of a transformation journey within a high-energy and performance-driven environment.

What You’ll Do

• Oversee end-to-end field operations and trade activation across multiple retail and channel segments
• Design and implement trade strategies to improve sell-out performance and in-store visibility
• Lead large-scale field teams including promoter deployment, coverage planning, and execution excellence
• Identify new revenue streams across activation programs, merchandising solutions, and channel expansion
• Act as a strategic partner to clients, advising on conversion improvement and shopper engagement
• Drive operational excellence through structured processes, governance, and continuous improvement initiatives
• Develop activation playbooks including sales scripts, merchandising standards, and KPI frameworks
• Monitor sales performance, workforce productivity, and execution quality through data and insights
• Deliver analytical reports and actionable recommendations to improve ROI and campaign effectiveness
• Collaborate cross-functionally with internal teams to enhance tools, systems, and execution models
• Lead transformation initiatives including adoption of digital tools such as mobile reporting and dashboards
• Coach, mentor, and develop team members to build a strong performance culture

What You Bring

• 5+ years of experience in trade marketing, field operations, or sales execution, with team leadership exposure
• Strong background in retail execution across channels such as Modern Trade, General Trade, or healthcare-related outlets
• Solid understanding of merchandising, in-store visibility, and field coaching practices
• Proven ability to manage large-scale operations and deliver consistent performance outcomes
• Analytical mindset with the ability to translate data into actionable insights
• Strong communication and stakeholder management skills
• Proficiency in Microsoft Excel and PowerPoint
• Fluent in Thai and comfortable using English in business communication
• Willingness to travel extensively across provinces (approximately 50–70%)
• Valid driving license, with own vehicle preferred

Why Join This Company?

• Fast-growing organization with strong expansion momentum
• Opportunity to work on large-scale, high-impact projects across multiple industries
• Dynamic and collaborative team environment
• Attractive benefits package including health & dental coverage, bonus, mental wellness support, and annual check-ups

What's Next

If you are a results-driven trade marketing or field operations professional looking to take ownership of large-scale execution and drive business impact, this opportunity offers the platform to elevate your career.