Head of Trade Marketing - FMCG

Head of Trade Marketing – FMCG Location: Bangkok Salary: Competitive, based on experience Keywords: collaborative, category growth, channel strategy, customer centric, portfolio strategy, trade activation, brand visibility, market share, engagement, insight led, sustainable growth, RGM

A leading global organisation in FMCG sector is seeking an experienced Head of Trade Marketing to lead its strategic demand function in Thailand. This is a high-impact leadership role where you will shape category growth, drive customer-centric strategies, and unlock value across a diverse product portfolio.

You will work at the intersection of Sales and Marketing, translating global direction into locally relevant execution while building a high-performing, collaborative team. This role offers the opportunity to make a tangible impact on business performance while contributing to a purpose-driven organisation focused on health through nutrition.

What you'll do:

• Define and execute a clear category vision aligned with global strategy, translating it into actionable, customer-focused plans
• Lead cross-functional collaboration across Sales, Marketing, and Insights to drive sustainable growth and market share
• Own the One Demand agenda, balancing portfolio and trade-offs to optimise business outcomes
• Drive annual customer planning, ensuring excellence in retail execution from strategy through to in-store activation
• Leverage shopper, consumer, and channel insights to develop impactful go-to-market strategies
• Optimise trade investments, including pricing architecture, promotions, and overall ROI
• Partner with research agencies to generate actionable insights that inform business decisions
• Build, lead, and develop a high-performing team, fostering a strong talent pipeline and collaborative culture
• Strengthen customer relationships to drive engagement, loyalty, and long-term growth
• Bring brand and category strategies to life through compelling in-store execution

What you bring:

• Bachelor’s or Master’s degree in Marketing or a related field
• Strong experience in FMCG across Revenue Growth Management (RGM), Customer Marketing, or Category Leadership
• Proven track record of leading cross-functional or matrix teams to deliver business results
• Strong commercial and strategic thinking, with the ability to translate insights into action
• Experience in people leadership, including talent development and team engagement
• Expertise in areas such as Portfolio Strategy, Category Management, Customer Marketing, and Perfect Store execution
• Strong stakeholder management and communication skills
• Good command of English

What sets this company apart:

• Purpose-led business focused on health through nutrition
• Collaborative and inclusive culture with strong leadership support
• Opportunities for career growth, learning, and capability development
• Flexible working environment that supports work-life balance
• Chance to lead transformation and make a meaningful business impact

What's next:

If you’re ready to take on a strategic leadership role and drive growth in one of Thailand’s leading FMCG organisations, we’d love to hear from you.

Apply now to explore this opportunity.

Due to the high volume of applications, our team will only be in touch if your application is shortlisted.

Robert Walters Recruitment (Thailand) Limited
Recruitment License No.: น. 1188 / 2551