APAC Visual Merchandising and Design Leader

Lead brand integrity and create consistent, best-in-class brand experiences across APAC. Strategically oversee regional and local projects including trade fairs, showrooms, branded environments, brand activations, campaigns, and brand expressions across multiple touchpoints, in close collaboration with global and regional teams.

Visual Merchandising and Design Leader - APAC

Bangkok, Construction Material business

About the Role:
We are seeking a highly skilled and creative professional to join our team as a Visual Merchandising and Design Leader for APAC markets. This role is responsible for supporting the full scope of work related to visual merchandising, showrooms, trade shows, and displays. The ideal candidate will ensure all activities address local/regional commercial needs while adhering to brand guidelines and maintaining brand integrity across touchpoints.

Key Responsibilities:

• Brand Consistency: Deeply understand and translate brand guidelines across touchpoints to evolve and distinguish Corporate Brands, ensuring consistency and legitimacy.
• Project Ownership: Lead the creation and development of on-brand, top-quality trade fairs, showrooms, and brand activations. This includes floorplan design, user journey mapping, brand expression, and execution.
• Collaboration: Work closely with regional Brand Identity Leaders and Marketing teams to drive consumer-centric branded environments such as packaging, digital communications, and physical spaces.
• Leadership: Embrace and exemplify Leadership Values in all aspects of work.

Qualifications & Requirements:

• Bachelor’s Degree in Industrial Design, Spatial Design, or Interior Design.
• Minimum 8 years of experience as a Creative Director or Senior Designer with significant expertise in interior design, retail design, or spatial design.
• At least 5 years of experience in branding within industries such as Consumer Electronics, FMCG (Fast Moving Consumer Goods), or Durables.
• Strong international background with at least 5 years of experience living in Asia or demonstrated multicultural fluency.
• Deep knowledge of brand foundations and consumer understanding.
• Proven track record in executing branded environment projects with expertise in processes, spatial design, and materiality.
• Ability to translate complex challenges into elegant solutions through concepts and 3D visualizations while adhering to central guidance.
• High aesthetic sensibility with exceptional attention to detail; able to embody and convey brands effectively.
• Confident problem solver with strategic thinking skills; excels at turning insights into actionable outcomes with a can-do mindset.
• Collaborative communicator with proven ability to positively influence stakeholders at various organizational levels.
• Organized professional with strong ownership skills; capable of multitasking under multiple deadlines.

Due to the high volume of applications, our team will only be in touch if your application is shortlisted.

Robert Walters Recruitment (Thailand) Limited
Recruitment License No.: น. 1188 / 2551