E-Commerce Lead – Beauty
A leading organisation in the beauty sector is seeking an E-Commerce Lead to join their Bangkok-based team. This role offers you the opportunity to shape and drive the digital commerce strategy for a portfolio of renowned beauty brands, ensuring seamless online customer experiences and maximising sales performance.
E-Commerce Lead – Beauty
Salary: Competitive and based on experience
Location: Bangkok
Keywords: collaborative, supportive leadership, inclusive, flexible working opportunities, dependable, enthusiastic, growth leadership, training opportunities, knowledgeable
A leading organisation in the beauty sector is seeking an E-Commerce Lead to oversee all online channels, including Shopee, Lazada, TikTok, and their own platform. This role offers you the opportunity to shape the digital presence of a renowned brand, ensuring customers enjoy seamless and engaging experiences across every touchpoint. You will be joining a supportive team that values collaboration, knowledge sharing, and personal growth. The company is committed to providing flexible working opportunities and ongoing training to help you thrive in your career. If you are passionate about beauty and digital commerce, this is your chance to make a meaningful impact while enjoying a nurturing environment that encourages both professional and personal development.
- You will have the opportunity to manage multiple high-profile e-commerce platforms, including Shopee, Lazada, TikTok, and the company’s own channel, allowing you to showcase your expertise across diverse digital landscapes.
- The organisation offers flexible working arrangements and continuous training opportunities, supporting your growth as you develop innovative strategies for online customer engagement.
- You will join a knowledgeable and dependable team with supportive leadership that fosters inclusivity and encourages sharing ideas for collective success.
What you'll do:
As an E-Commerce Lead – Beauty based in Bangkok, you will play a pivotal role in shaping the digital footprint of a prominent beauty brand. Your day-to-day responsibilities will involve managing multiple online platforms—Shopee, Lazada, TikTok, as well as the company’s own channel—to deliver exceptional customer experiences. You will work collaboratively with marketing teams to design engaging campaigns that resonate with beauty enthusiasts while leveraging analytics to optimise performance. By coordinating with product teams and external partners, you will ensure seamless operations from product listing through delivery. Your ability to lead cross-functional initiatives will be crucial in enhancing the customer journey across all touchpoints. Staying abreast of industry developments will enable you to keep strategies fresh and relevant. Success in this role requires a blend of technical know-how, interpersonal skills, and a passion for delivering outstanding results in the ever-evolving world of beauty e-commerce.
- Oversee the daily operations of all online sales channels such as Shopee, Lazada, TikTok, and the company’s proprietary platform, ensuring optimal performance and customer satisfaction.
- Develop and implement comprehensive e-commerce strategies tailored to each platform to maximise visibility, engagement, and sales within the beauty category.
- Collaborate closely with marketing teams to create compelling campaigns that drive traffic and conversion rates across all digital channels.
- Monitor analytics and key performance indicators for each platform, using data-driven insights to refine approaches and enhance user experience.
- Coordinate with product teams to ensure accurate listings, timely updates, and effective merchandising that aligns with brand standards.
- Manage relationships with external partners including platform representatives and logistics providers to ensure smooth operations and timely deliveries.
- Lead cross-functional projects aimed at improving customer journey from discovery through purchase on all e-commerce platforms.
- Stay informed about industry trends in beauty e-commerce and adapt strategies accordingly to maintain competitive advantage.
- Provide regular reports on channel performance to senior management, highlighting successes and areas for improvement.
- Support the integration of new technologies or tools that enhance operational efficiency or customer engagement across online channels.
What you bring:
To excel as an E-Commerce Lead – Beauty in Bangkok, you should bring substantial experience managing diverse online sales channels within the beauty or retail sectors. Your familiarity with platforms like Shopee, Lazada, TikTok—or equivalent—will allow you to navigate their unique requirements effortlessly. A deep understanding of digital marketing techniques is vital for designing impactful campaigns that attract customers. Analytical skills are necessary for interpreting performance metrics and making strategic adjustments. Strong communication abilities will help you build productive relationships both internally and externally. Attention to detail is critical when overseeing product listings and ensuring brand consistency. Adaptability is key as you respond proactively to emerging trends or technological advancements in e-commerce. Project management expertise will empower you to coordinate initiatives that elevate customer satisfaction. Your passion for beauty products fuels your creativity in content creation while your reliability assures stakeholders of your commitment to excellence.
- Your proven experience managing multiple e-commerce platforms such as Shopee, Lazada, TikTok, or similar marketplaces will be essential for this role.
- Your strong understanding of digital marketing principles enables you to craft campaigns that drive engagement and sales within the beauty sector.
- Your analytical mindset allows you to interpret data effectively and make informed decisions that improve channel performance.
- Your excellent communication skills facilitate collaboration with internal teams as well as external partners for smooth operations.
- Your attention to detail ensures product listings are accurate and merchandising aligns with brand standards across all platforms.
- Your adaptability helps you stay ahead of industry trends by quickly learning new tools or technologies relevant to e-commerce.
- Your project management abilities enable you to lead cross-functional initiatives that enhance customer experience from discovery through purchase.
- Your commitment to teamwork supports a positive environment where ideas are shared openly for collective success.
- Your enthusiasm for beauty products drives your motivation to create engaging content that resonates with customers online.
- Your dependability means stakeholders can trust you to deliver consistent results while maintaining high standards.
What sets this company apart:
This organisation stands out in the beauty industry by fostering an inclusive culture where collaboration is at the heart of everything they do. Employees benefit from flexible working opportunities designed to support work-life balance alongside generous training programmes that encourage continuous learning.
What's next:
If you are ready to take your career in beauty e-commerce to new heights while enjoying a collaborative environment filled with growth opportunities, we encourage you to apply now!
Apply today by clicking on the link provided.
Due to the high volume of applications, our team will only be in touch if your application is shortlisted.
Robert Walters Recruitment (Thailand) Limited
Recruitment License No.: น. 1188 / 2551
About the job
Contract Type: Perm
Specialism: Marketing
Focus: E-Commerce
Industry: FMCG
Salary: THB150000 - THB250000 per month
Workplace Type: On-site
Experience Level: Senior Management
Location: Bangkok Province
FULL_TIMEJob Reference: QWLDRT-15EF03AB
Date posted: 17 September 2026
Consultant: Koonlarat Jarernsup
bangkok marketing/e-commerce 2026-09-17 2026-11-16 fmcg Bangkok TH THB 150000 250000 250000 MONTH Robert Walters https://www.robertwalters.co.th https://www.robertwalters.co.th/content/dam/robert-walters/global/images/logos/web-logos/square-logo.png true