Business Director (Marketing Agency)

An exciting Business Director (Marketing Agency) (x 1 vacancy) job has just become available at one of the end-to-end marketing agency based in Bangkok. Reporting directly to the MD this is a role for a GAD, Business Director who is a leader in their field.

Business Director (Marketing Agency)

Salary: Competitive and based on experience

Location: Bangkok

Keywords: commercial leadership, consultative selling, integrated strategy, shoppertainment operations, distribution agreements, pipeline management, team coaching, full-funnel proposals, senior client relationships, market trend analysis

A leading marketing agency in Bangkok is seeking a Business Director to drive commercial outcomes and shape the future of creative commerce. This role offers an exceptional opportunity to own the commercial narrative, build and lead a high-performing business development team, and work directly with founders to deliver end-to-end solutions for some of Thailand’s most recognisable brands. Unlike traditional agency roles, you will be empowered to influence revenue streams, set pricing strategies, and develop integrated pitches that connect brand strategy with physical distribution.

• You will have direct ownership of commercial outcomes, allowing you to drive both service fees and commission-based revenue streams while shaping the agency’s growth trajectory.
• The role provides unparalleled access to founders and senior leadership, enabling you to co-develop pitch strategies, set commercial terms, and influence strategic decisions across multiple service lines including live commerce, affiliate marketing, content creation, fulfilment, and physical distribution.
• Enjoy a collaborative culture that blends institutional stability with startup speed; you will lead a team through hands-on onboarding programmes, shadowing live studios and warehouse operations before engaging clients as peers at CMO and Marketing Director levels.

What you'll do:

As Business Director Marketing Agency in Bangkok, you will be responsible for owning the commercial narrative across a diverse portfolio of services ranging from brand strategy to physical distribution. Your day-to-day activities will involve leading strategic pitches at the highest levels of client organisations—engaging CMOs and Marketing Directors as trusted peers. You will design integrated proposals that connect creative ideas with operational execution in live commerce environments. Building a robust business development team is central to your success; you will coach consultative selling skills through immersive onboarding experiences that expose your team to real-time studio operations and warehouse logistics. Setting pricing strategies based on market intelligence ensures competitive positioning while maintaining profitability. You will manage pipeline metrics across multiple tracks—Distribution/Enabler, Shoppertainment Operations, IMC/Strategic Proposals—and oversee deal transitions to account management teams. Collaboration with finance ensures accurate quotations and service orders while regular reporting keeps senior leadership informed of progress. Your ability to align resources before closing deals guarantees operational feasibility and supports sustainable growth.

• Lead high-level pitches at CMO and Marketing Director level as a peer rather than a vendor, ensuring integrated strategic proposals that combine creative concepts with media buying, KOL engagement, content production, and shoppertainment operations.
• Develop and execute the land-expand-lock playbook by winning initial integrated pitches, expanding into live commerce operations such as video production and affiliate sales, then converting successful engagements into long-term distribution agreements covering fulfilment and physical delivery.
• Co-develop pitch strategies alongside Creative and Integrated Marketing Communications teams to ensure proposal quality exceeds expectations.
• Set pricing strategies and commercial terms across all service lines by analysing market trends, competitor moves, platform policy changes, and aligning with finance on quotation flows.
• Build and lead the business development team across three commercial tracks: Distribution/Enabler (negotiating volume terms and distributor agreements), Shoppertainment (live commerce sales), IMC/Strategic Proposals (integrated pitches for senior client relationships).
• Coach consultative selling techniques within your team by designing onboarding programmes that include shadowing live studios and warehouse operations before client meetings.
• Establish standards for pitch quality, pipeline discipline, and commercial accuracy while tracking conversion metrics across all business development tracks.
• Manage deal handoff processes to a large Account Management function ensuring seamless transition from business development to ongoing client support.
• Coordinate closely with Finance on service order flow while reporting pipeline health, team performance, and commercial trajectory to senior leadership.
• Align with Chief Commercial Officer on account management capacity planning prior to closing deals; collaborate with Managing Director on distribution feasibility.

What you bring:

In this Business Director Marketing Agency role you will leverage deep industry experience gained from creative or integrated agencies where you have led teams through complex commercial challenges. Your consultative approach builds lasting client partnerships rooted in empathy and understanding rather than transactional exchanges.

• You bring over ten years’ experience in creative or integrated agencies at GAD or Business Director level with proven expertise in consultative selling approaches that foster trust-based client relationships.
• Your full-funnel thinking enables you to connect awareness-building campaigns through advocacy-driven initiatives resulting in measurable commercial outcomes.
• You are comfortable reading NMV projections and margin models which allows you to set pricing strategies that balance competitiveness with profitability.
• You have extensive experience pitching directly to CMOs or senior marketing leaders demonstrating credibility as a peer rather than simply a vendor.
• Your track record includes managing teams of five to fifteen people where you have coached consultative selling techniques and built onboarding programmes focused on operational immersion.
• Fluency in Thai language combined with working proficiency in English ensures effective communication across local and international stakeholders.
• Nice to have: Experience working with TikTok Shop, Shopee or Lazada platforms gives you valuable insight into e-commerce ecosystems; knowledge of live commerce operations enhances your ability to deliver shoppertainment solutions; exposure to distribution or FMCG sectors broadens your understanding of supply chain dynamics.

What sets this company apart:

This organisation has pioneered an end-to-end model bridging creative strategy with commerce execution—from ideation through fulfilment. The company is committed to writing its own playbook locally—eschewing imported models—in favour of solutions tailored specifically for Southeast Asian markets. This creates an environment where innovation flourishes alongside operational excellence making it an ideal destination for professionals seeking meaningful impact within a supportive network.

What's next:

If you are ready to take ownership of commercial outcomes in an agency redefining creative commerce apply now for this exciting opportunity!

Apply today by clicking on the link provided.

Due to the high volume of applications, our team will only be in touch if your application is shortlisted.

Robert Walters Recruitment (Thailand) Limited
Recruitment License No.: น. 1188 / 2551