Performance Marketing Manager – Consumer

A leading organisation in Bangkok is seeking a Performance Marketing Manager – Consumer to join their team and drive the success of digital marketing campaigns across multiple platforms.

Performance Marketing Manager – Consumer

Salary: 90000-120000

Location: Bangkok

A leading organisation in Bangkok is seeking a Performance Marketing Manager – Consumer to join their team and drive the success of digital marketing campaigns across multiple platforms. This role offers an exciting opportunity for you to leverage your expertise in Facebook, Google, and TikTok advertising, as well as your deep understanding of e-commerce channels such as Lazada, Shopee, and TikTok Shop. You will be entrusted with managing substantial media budgets and ensuring optimal performance for consumer-focused campaigns. The organisation values flexibility, collaboration, and professional growth, providing a supportive environment where your skills are recognised and nurtured. If you are passionate about digital marketing and eager to make a tangible impact in a thriving market, this position promises both challenge and reward.

• You will have the opportunity to work on high-impact digital campaigns across Facebook, Google, TikTok, Lazada, Shopee, and TikTok Shop, allowing you to expand your skillset in a diverse digital ecosystem.
• Your ability to manage significant media budgets will be valued and supported by a knowledgeable team that prioritises collaboration and shared success.

What you'll do:

As the Performance Marketing Manager – Consumer based in Bangkok, you will play a pivotal role in shaping the organisation’s digital presence. Your day-to-day responsibilities will involve optimising campaigns across major social media platforms like Facebook, Google, and TikTok while also developing tailored strategies for e-commerce channels such as Lazada, Shopee, and TikTok Shop. You will be responsible for monitoring campaign performance through advanced analytics tools, making informed decisions about budget allocation, and collaborating with various internal teams to ensure seamless execution. Success in this role requires a keen eye for detail when preparing reports for stakeholders, staying abreast of industry trends, identifying new growth opportunities within established channels or emerging platforms, supporting A/B testing initiatives to refine targeting strategies, and nurturing relationships with external partners. Your efforts will directly contribute to the organisation’s consumer marketing goals by driving measurable results through effective digital advertising.

• Optimise digital advertising campaigns across Facebook, Google, and TikTok to maximise return on investment and achieve business objectives.
• Develop strategies for e-commerce platforms including Lazada, Shopee, and TikTok Shop to increase sales and enhance brand visibility.
• Monitor campaign performance using analytics tools, providing actionable insights for continuous improvement.
• Manage media budgets efficiently by allocating resources based on data-driven decisions and market trends.
• Collaborate closely with cross-functional teams including creative, content, and product departments to ensure cohesive campaign execution.
• Prepare detailed reports on campaign effectiveness, presenting findings to stakeholders in a clear and engaging manner.
• Stay updated with industry developments in digital marketing and e-commerce to maintain competitive advantage.
• Identify new opportunities for growth within existing channels as well as emerging platforms relevant to consumer marketing.
• Foster positive relationships with external partners such as platform representatives and agency contacts.

What you bring:

The ideal candidate for the Performance Marketing Manager – Consumer role brings extensive experience in digital advertising optimisation across key platforms like Facebook, Google, and TikTok. Your background includes crafting successful strategies for e-commerce channels such as Lazada, Shopee, or TikTok Shop. You are adept at managing substantial media budgets while maintaining transparency through detailed reporting. Your fluency in English supports effective communication with colleagues from diverse backgrounds. In addition to technical expertise with analytics tools and reporting software, you excel at collaborating within teams that span creative content production and product development. You thrive on interpreting data-driven insights that inform strategic decisions while remaining adaptable amidst changing industry landscapes. Your interpersonal approach fosters trust among external partners—whether platform representatives or agency contacts—and your commitment to ongoing professional development ensures you stay ahead of market trends.

• Your proven experience in optimising digital ads across Facebook, Google, and TikTok demonstrates your ability to deliver impactful campaigns.
• You possess strong knowledge of e-commerce platforms such as Lazada, Shopee, and TikTok Shop which enables you to craft effective strategies tailored for online retail environments.
• Your proficiency in managing media budgets ensures efficient resource allocation that maximises campaign performance.
• You have excellent command of English which allows you to communicate clearly with stakeholders at all levels.
• Your analytical skills enable you to interpret complex data sets from campaign performance metrics and translate them into actionable insights.
• You are comfortable collaborating with cross-functional teams including creative content producers and product managers.
• Your familiarity with reporting tools empowers you to present results in an accessible format for decision-makers.
• You demonstrate adaptability by keeping up-to-date with evolving trends in digital marketing and e-commerce.
• Your interpersonal skills help foster positive relationships with external partners such as platform representatives or agencies.
• You show commitment to continuous learning through participation in training opportunities or industry events.

What sets this company apart:

This organisation stands out by offering flexible working opportunities that support both personal wellbeing and professional growth. Employees benefit from access to ongoing training programmes designed to enhance their skills in digital marketing and e-commerce strategy.

What's next:

If you’re ready to take your digital marketing career further by joining a collaborative team focused on consumer success—this is your moment!

Apply today by clicking on the link provided.

Due to the high volume of applications, our team will only be in touch if your application is shortlisted.

Robert Walters Recruitment (Thailand) Limited
Recruitment License No.: น. 1188 / 2551