Social Media and Digital Communications Asst. Manager (Luxury)

An exciting Social Media and Digital Communications Assistant Manager (Luxury) (x 1 vacancy) job has just become available at one of the luxury brand based in Bangkok. Reporting directly to the Marketing Manager this is a role for a Copy writer, Communication executive, Digital & Content executive who is a leader in their field.

Social Media and Digital Communications Assistant Manager (Luxury)

Salary: Competitive and based on experience

Location: Bangkok

Keywords: collaborative, supportive leadership, inclusive, flexible working opportunities, training opportunities, dependable, knowledgeable, enthusiastic, growth leadership, interpersonal

A leading organisation in Bangkok is seeking a Social Media and Digital Communications Assistant Manager to join their team. This exciting role offers you the opportunity to shape the digital presence of a respected brand, driving engagement and business growth through expertly managed social media platforms and strategic digital marketing campaigns. You will be at the heart of content planning, community engagement, campaign execution, and performance optimisation, ensuring a consistent and impactful brand presence across all digital channels.

• Your expertise will be instrumental in optimising campaign performance, tracking KPIs, and delivering actionable insights that drive continuous improvement and measurable results.
• You will have the chance to lead cross-functional collaboration with creative agencies, internal teams, and stakeholders to deliver engaging content that resonates with diverse audiences.
• The organisation prioritises flexibility and professional growth, offering training opportunities to help you expand your skills in digital marketing and social media management.

What you'll do:

As Social Media and Digital Communications Assistant Manager based in Bangkok, you will play a pivotal role in shaping the organisation’s online presence. Your day-to-day responsibilities will involve managing multiple social media platforms by developing engaging content calendars that capture the essence of the brand. You will work collaboratively with creative agencies and internal teams to produce visually appealing posts that adhere strictly to brand guidelines. Community engagement is central to this role.

• Formulate and maintain a comprehensive monthly content calendar across multiple platforms including Facebook, Instagram, LinkedIn, and the company website, ensuring timely dissemination of engaging posts.
• Plan, brief, and coordinate visual and written content with internal teams, creative agencies, and relevant stakeholders to ensure strict adherence to brand guidelines.
• Supervise daily posting activities as well as community interactions by responding promptly and thoughtfully to comments and messages in order to foster positive engagement.
• Monitor emerging social media trends to identify new opportunities for audience engagement, innovative content formats, and refined approaches.
• Track key performance indicators such as reach, engagement rates, follower growth; provide detailed monthly reports containing actionable insights.
• Collaborate closely with brands and appointed digital agencies to plan and execute strategic digital campaigns across paid social media channels, search engines, display advertising networks, retargeting platforms, and other pertinent digital spaces.
• Lead media planning efforts with digital agencies to optimise budget allocation, targeting strategies, and return on investment across all campaigns.
• Oversee the development of campaign assets including key visuals, landing pages, ad copy while ensuring consistency with brand identity.
• Monitor campaign performance on a daily or weekly basis utilising data-driven optimisation techniques to improve click-through rates (CTR), conversion rates, and return on ad spend (ROAS).
• Work collaboratively with CRM, retail, and marketing teams to align digital initiatives with key business periods such as product launches or special events.

What you bring:

For the Social Media and Digital Communications Assistant Manager role in Bangkok, your extensive background in social media management equips you with the ability to handle complex content calendars across multiple platforms. Your bilingual proficiency ensures effective communication both internally among colleagues and externally with audiences. Analytical thinking is essential; your capacity for interpreting data allows you to provide actionable insights that inform future strategies. Experience managing SEO/SEM campaigns demonstrates your technical knowledge while your involvement in email marketing showcases versatility across channels.

• You bring more than five years of experience in social media management and digital marketing gained either in-house or at an advertising or media agency.
• Your outstanding written communication skills enable you to craft compelling messages in both Thai and English for diverse audiences.
• You possess excellent verbal presentation abilities that allow you to share marketing results clearly with stakeholders from different departments.
• Your strong analytical mindset helps you grasp complex marketing outcomes quickly while communicating them effectively for decision-making purposes.
• Luxury retail experience is considered a valuable asset for this position but not mandatory; it enhances your understanding of high-end consumer expectations.
• You are comfortable collaborating across departments such as CRM or retail teams to ensure seamless integration of digital efforts during key business events.

What sets this company apart:

This organisation stands out for its commitment to fostering an inclusive workplace where every team member’s voice is valued. Employees benefit from flexible working arrangements that accommodate personal needs alongside professional goals. The company invests heavily in training opportunities so staff can continually develop their expertise within digital communications—a testament to its dedication toward nurturing talent from within.

What's next:

If you are enthusiastic about making a difference through digital communications—this is your opportunity to shine!

Apply today by clicking on the link provided.

Due to the high volume of applications, our team will only be in touch if your application is shortlisted.

Robert Walters Recruitment (Thailand) Limited
Recruitment License No.: น. 1188 / 2551