Global Media & Digital Marketing Manager - Consumer Goods

Global Media & Digital Marketing Manager – Consumer Goods Salary: Competitive and based on experience Location: bangkok

What you'll do:

As the Global Media and Digital Marketing Manager – Consumer Goods based in Bangkok, you will play a pivotal role in shaping the organisation’s presence across international markets. Your day-to-day responsibilities will involve orchestrating large-scale IMC campaigns that resonate globally while remaining sensitive to local nuances. You will collaborate extensively with internal stakeholders—including IT, business units, and regional marketing teams—as well as external partners such as creative agencies and technology providers. By leveraging cutting-edge analytics tools and MarTech solutions, you will continuously monitor campaign effectiveness and identify opportunities for optimisation. Your remit will also include overseeing the development of digital platforms like websites and CRM systems, ensuring seamless integration that supports end-to-end customer journeys. In addition to driving eCommerce growth through strategic marketplace management and performance marketing initiatives, you will be responsible for budget oversight—ensuring resources are allocated efficiently to achieve ambitious business goals. Success in this role requires not only technical expertise but also strong interpersonal skills to nurture team development and foster productive agency partnerships.

• Lead the development and execution of integrated marketing communications (IMC) campaigns across multiple international markets, ensuring alignment with overall brand objectives.
• Drive the always-on social media strategy by collaborating closely with both global and local agencies to plan and execute effective media campaigns.
• Ensure brand consistency across all touchpoints while empowering local teams to adapt messaging for maximum relevance in each market.
• Monitor campaign performance using advanced analytics tools, optimising strategies based on data-driven insights to maximise reach and engagement.
• Oversee the evolution of the global website ecosystem, partnering with IT and business teams to integrate new digital platforms seamlessly.
• Champion digital transformation initiatives such as CRM enhancements, AI-powered optimisation, and geo-targeted strategies to elevate customer experiences.
• Lead the global performance marketing strategy, managing paid media efforts across regions to drive traffic, conversion, and revenue growth.
• Manage cross-border eCommerce operations by aligning content, pricing, promotions, and marketplace activities for optimal results.
• Optimise marketing budgets by tracking spend efficiency across channels and providing accurate financial reporting and forecasting.
• Foster strong relationships with regional teams and external agencies, leading high-performing teams while ensuring alignment between global strategies and local execution.

What you bring:

To excel as the Global Media and Digital Marketing Manager – Consumer Goods you will bring extensive experience in orchestrating large-scale digital campaigns across diverse geographies. Your background should demonstrate success in utilising sophisticated MarTech solutions—such as CDPs or CRMs—to create seamless customer experiences that drive loyalty and revenue. You will possess deep knowledge of how to manage multi-market campaigns effectively by balancing global consistency with local relevance. Your analytical mindset enables you to interpret complex data sets using advanced tools like Google Analytics or Tableau—translating findings into actionable improvements for ongoing initiatives. Interpersonal skills are essential: you thrive when collaborating with colleagues from different disciplines or cultures; you are adept at nurturing talent within your team; you build trust-based relationships with agency partners; you communicate clearly when presenting insights or recommendations. A commitment to continuous learning ensures you stay ahead of emerging trends in digital transformation—whether it’s AI-powered optimisation or new eCommerce models—while your organisational skills guarantee efficient budget management even under tight deadlines.

• A minimum of 7–10 years’ experience in digital marketing, global marketing or eCommerce within a fast-moving consumer goods or related industry environment.
• Demonstrated ability to leverage MarTech stacks—including Customer Data Platforms (CDP), Customer Relationship Management (CRM), and Marketing Automation—to enhance customer engagement and drive measurable business growth.
• Proven track record managing multi-country or regional campaigns with an emphasis on localisation strategies that respect cultural differences while maintaining brand integrity.
• Experience collaborating effectively with cross-functional teams—including IT, business units—and managing relationships with both internal stakeholders and external agencies at a global level.
• Expertise in integrating data from various platforms to enable comprehensive customer journey optimisation from awareness through conversion.
• In-depth understanding of digital platforms management including website ecosystems, CRM systems, eCommerce marketplaces as well as hands-on experience with analytics tools such as Google Analytics, Power BI or Tableau.
• Strong project management skills combined with excellent stakeholder management abilities; able to coordinate complex projects involving multiple regions simultaneously.
• Ability to develop standardised reporting frameworks that provide actionable insights into campaign performance metrics including eCommerce KPIs.
• Experience leading high-performing teams by fostering an inclusive culture focused on collaboration, learning opportunities, mutual support—and evaluating agency contributions objectively.

What sets this company apart:

This organisation stands out as a true leader in the consumer goods sector thanks to its unwavering commitment to innovation, inclusivity, and employee wellbeing. Operating at a truly global scale yet maintaining a supportive workplace culture rooted in collaboration and shared success, they offer unparalleled opportunities for professional growth. Employees benefit from flexible working arrangements designed to promote work-life balance alongside access to world-class training programmes that encourage continuous skill development. The company’s dedication to diversity means every voice is valued—creating an environment where ideas flourish regardless of background or location. By investing heavily in state-of-the-art technology platforms—from advanced analytics suites to integrated MarTech stacks—they empower their people not just to keep pace with change but actively shape it. For those passionate about making an impact on both business outcomes and team culture within a forward-thinking organisation committed to ethical practices worldwide—this is an outstanding place to advance your career.

What's next:

If you are ready to take your expertise in global media and digital marketing to new heights within an inspiring international environment—this is your moment!

Apply today by clicking on the link provided; seize this exciting opportunity to join a world-class team making waves in consumer goods.

Due to the high volume of applications, our team will only be in touch if your application is shortlisted.

Robert Walters Recruitment (Thailand) Limited
Recruitment License No.: น. 1188 / 2551