Marketing Manager - Education

Marketing Manager – Education Salary: Competitive and based on experience Location: Bangkok

What you'll do:

As Marketing Manager – Education based in Bangkok, you will take ownership of developing innovative digital strategies that directly contribute to student recruitment goals. Your day-to-day responsibilities will involve planning targeted campaigns across various online channels—ranging from social media ads to website content—while keeping a close eye on performance metrics like cost per lead and conversion rates. You will collaborate closely with internal teams to ensure messaging aligns with the school’s ethos and resonates with prospective families. By analysing campaign data and market trends, you will continuously refine tactics for optimal results. Your ability to create compelling content and manage budgets effectively will be crucial in achieving ambitious enrolment targets while maintaining the highest standards of integrity and professionalism.

• Develop and implement comprehensive digital marketing strategies focused on increasing student enrolment and enhancing the school's online reputation across multiple platforms.
• Plan, execute, and optimise performance marketing campaigns with a strong emphasis on conversion rates, cost per lead, and overall return on investment.
• Manage all aspects of lead generation activities including paid social media advertising, search engine marketing, website content updates, and email campaigns.
• Monitor campaign analytics closely to assess effectiveness, identify trends, and provide actionable insights for continuous improvement.
• Collaborate with academic staff and admissions teams to ensure alignment between marketing initiatives and the school's core values as well as educational objectives.
• Create engaging content for the school’s website, social media channels, newsletters, and other digital platforms to connect with prospective students and their families.
• Oversee the management of digital advertising budgets ensuring efficient allocation of resources for maximum impact.
• Maintain up-to-date knowledge of industry best practices in digital marketing within the education sector to keep strategies relevant and effective.
• Build strong relationships with external agencies or partners when required to enhance campaign reach or technical capabilities.
• Report regularly on key metrics such as leads generated, conversion rates, campaign ROI, and recommend adjustments based on data-driven insights.

What you bring:

To excel as Marketing Manager – Education in this international school setting, you will bring a wealth of experience in orchestrating high-impact digital campaigns that drive measurable results. Your background should include hands-on involvement with performance-based advertising across major platforms as well as proficiency in interpreting analytics dashboards. A keen eye for detail combined with creative flair will enable you to craft messages that resonate authentically with prospective students’ families. Your collaborative spirit ensures seamless cooperation with colleagues from different departments while your adaptability allows you to respond swiftly to changing market conditions. Above all else, your passion for education shines through every project you undertake—helping position the school as a top choice among discerning parents.

• Proven experience designing and executing successful digital marketing campaigns within the education sector or similar service-oriented industries.
• Demonstrated expertise in performance marketing techniques including pay-per-click advertising, retargeting strategies, conversion tracking, and ROI analysis.
• Strong understanding of lead generation methodologies using social media platforms (such as Facebook Ads Manager), Google Ads, SEO/SEM tools, and email automation systems.
• Exceptional analytical skills with the ability to interpret complex data sets into actionable recommendations for campaign optimisation.
• Excellent written communication abilities for creating engaging website copy, social posts, newsletters, and promotional materials tailored for diverse audiences.
• Experience managing digital advertising budgets efficiently while maximising outcomes through careful resource allocation.
• A collaborative approach with strong interpersonal skills enabling effective teamwork across departments such as admissions or academic staff.
• Up-to-date knowledge of current trends in digital marketing technology relevant to international schools or educational institutions.
• A commitment to ethical marketing practices that reflect positively on the school’s reputation within local and global communities.

What sets this company apart:

This international school stands out not only for its commitment to academic excellence but also for fostering an inclusive community where every member feels valued. The leadership team prioritises professional development by offering regular training opportunities designed to help staff grow both personally and professionally. Flexible working arrangements are available so you can maintain a healthy work-life balance while contributing meaningfully to the organisation’s mission. The school’s vibrant campus atmosphere encourages open communication across all levels—ensuring your voice is heard when it comes to shaping future initiatives. With state-of-the-art facilities set amidst Bangkok’s dynamic cityscape, you’ll enjoy an inspiring environment that supports innovation while remaining grounded in core educational values. Joining this team means becoming part of a network dedicated not just to student success but also employee wellbeing—a place where collaboration thrives alongside ambition.

What's next:

If you are ready to use your digital marketing expertise to make a real difference in education while advancing your own career journey, this is your moment!

Apply today by clicking on the link provided—your next rewarding challenge awaits.

Due to the high volume of applications, our team will only be in touch if your application is shortlisted.

Robert Walters Recruitment (Thailand) Limited
Recruitment License No.: น. 1188 / 2551