Marketing Manager - Education

Our client is seeking for Marketing Manager - Education (80K-100K THB) to join their team. If you are a marketing professional with strong expertise and experience in the education sector, this could be the perfect opportunity for you!

Marketing Manager – Education

Salary: 80,000-100,000 THB

Location: Bangkok

Keywords: 360-degree marketing, brand communication, enrolment growth, education sector, flexible working opportunities, training opportunities, supportive leadership

A leading international school in Bangkok is seeking a Marketing Manager to play a pivotal role in shaping the future of education. This opportunity offers you the chance to drive new enrolment through comprehensive marketing strategies, elevate brand awareness, and foster positive public relations. You will be empowered to manage a dedicated team, collaborate across departments, and make a meaningful impact on the school’s reputation and growth. The organisation values flexibility, agility, and supportive leadership, providing an environment where your skills can flourish. With a competitive salary range of 80,000–100,000 THB per month and the chance to work in a vibrant educational setting, this role is perfect for someone who thrives on collaboration and is passionate about making a difference.

• Competitive salary package between 80,000–100,000 THB per month with additional benefits tailored to your experience and expertise.
• Opportunity to lead a talented marketing team within an inclusive and supportive school environment that encourages professional development and training.
• Play a key role in driving enrolment growth and enhancing brand awareness for one of Bangkok’s most respected educational institutions.

What you'll do:

As Marketing Manager – Education based in Bangkok, you will be at the heart of the school’s mission to attract new students and build lasting connections with families. Your day-to-day responsibilities will involve designing integrated marketing plans that span digital channels, traditional media, and community engagement. You will oversee PR activities that highlight the school’s achievements while managing a team whose creativity and dedication drive successful campaigns. By collaborating with various departments, you’ll ensure that every initiative supports both immediate enrolment targets and long-term brand positioning. Your ability to analyse market trends will help keep strategies relevant in an ever-evolving education landscape. Success in this role means not only meeting recruitment goals but also fostering an environment where your team feels supported and inspired.

• Develop and implement comprehensive marketing strategies that support the school’s vision for growth and new student enrolment.
• Lead PR initiatives and brand communication campaigns to enhance the school’s reputation locally and internationally.
• Manage, mentor, and nurture a team of marketing professionals, ensuring collaborative efforts towards shared goals.
• Work closely with academic and administrative departments to align marketing activities with overall school objectives.
• Monitor market trends in the education sector to inform strategic decisions and adapt campaigns accordingly.
• Create engaging content for digital platforms, print media, and events that resonates with prospective students and their families.
• Build strong relationships with external partners, media outlets, and community stakeholders to maximise outreach.
• Analyse campaign performance using data-driven insights to refine strategies for optimal results.
• Organise open days, workshops, and promotional events that showcase the school’s strengths and values.
• Ensure all communications are consistent with the school’s ethos while maintaining sensitivity to cultural nuances.

What you bring:

The ideal candidate for Marketing Manager – Education brings a wealth of experience from the education sector or similar environments where nurturing relationships is key. Your fluency in Thai and English enables you to connect authentically with families from diverse backgrounds. You have demonstrated flexibility by successfully navigating shifting priorities without losing sight of core objectives. Your supportive approach inspires your team members to share ideas openly while working together towards common goals. In addition to technical marketing skills such as content creation and campaign analysis, you possess strong interpersonal abilities that help build trust both inside the organisation and beyond its walls. Your sensitivity ensures communications are respectful of cultural nuances—a vital asset when representing an international school. Above all, your commitment to personal growth aligns perfectly with the organisation’s emphasis on training opportunities.

• Proven experience in marketing within the education sector or related fields such as schools, universities, or training organisations.
• Fluency in both Thai and English is essential for effective communication across diverse audiences.
• Demonstrated flexibility in adapting strategies to changing market conditions or organisational needs.
• Agility in managing multiple projects simultaneously while maintaining attention to detail.
• Supportive leadership qualities that encourage collaboration among team members.
• Strong interpersonal skills for building relationships with internal stakeholders and external partners.
• Ability to create compelling content tailored for different platforms including social media, print materials, and events.
• Experience with data analysis tools to measure campaign effectiveness and inform decision-making processes.
• Sensitivity to cultural differences when communicating messages within local communities or international contexts.
• Commitment to ongoing professional development through training opportunities provided by the organisation.

What's next:

If you’re ready to shape the future of education through collaborative marketing initiatives in Bangkok’s thriving international school scene, this is your moment!

Apply today by clicking on the link below—your next career move awaits!

Due to the high volume of applications, our team will only be in touch if your application is shortlisted.

Robert Walters Recruitment (Thailand) Limited
Recruitment License No.: น. 1188 / 2551