Corporate Communications & PR Assistant Manager (Luxury)

An exciting Corporate Communications & PR Assistant Manager (Luxury) (x 1 vacancy) job has just become available at one of the luxury house based in Bangkok. Reporting directly to the Marketing Manager this is a role for a Assistant Marketing Manager, PR Manager who is a leader in their field.

Corporate Communications and PR Assistant Manager (Luxury)

Salary: Competitive and based on experience

Location: Bangkok

Keywords: collaborative, supportive leadership, inclusive, flexible working opportunities, training opportunities, dependable, knowledgeable, interpersonal, co-operat-, enthusias-

A leading organisation in Bangkok is seeking a Corporate Communications and Public Relations Assistant Manager to join their team. This role offers you the opportunity to play a pivotal part in shaping the company’s reputation and brand presence through engaging storytelling, consistent messaging, and nurturing relationships with media and external stakeholders.

• You will be instrumental in strengthening the company’s corporate reputation by developing compelling communication materials and supporting key business initiatives across multiple channels.
• The organisation fosters a supportive environment where teamwork, cross-functional collaboration, and knowledge sharing are highly encouraged, ensuring you have the resources needed for success.
• Flexible working arrangements and continuous training opportunities are available to help you grow professionally while maintaining a healthy work-life balance.

What you'll do:

As a Corporate Communications and Public Relations Assistant Manager based in Bangkok, you will immerse yourself in a multifaceted role that spans corporate communications strategy development through to hands-on execution across public relations and social media management. Your day-to-day responsibilities will involve collaborating closely with internal marketing teams as well as external partners such as brand principals and creative agencies. You will craft impactful communication materials—ranging from press releases to executive messages—and support major business initiatives including events and boutique openings. Building strong relationships with media professionals is central to your success; you’ll proactively engage them with relevant stories while managing enquiries efficiently. Social media management forms another key aspect of your role: you’ll curate content calendars for various platforms ensuring accuracy and alignment with brand standards.

• Support the development and execution of comprehensive corporate communications and public relations strategies that align with overall business objectives.
• Create press releases, executive messages, talking points, company profiles, media briefs, and other communication materials to enhance corporate visibility.
• Identify relevant stories within the industry that can strengthen the company’s reputation and positioning while supporting communications for key initiatives such as exhibitions, events, partnerships, boutique openings, milestones, and more.
• Ensure consistency of messaging, tone of voice, and brand positioning across all external communications by monitoring industry developments and identifying communication opportunities or potential reputational issues.
• Develop and maintain strong professional relationships with key media contacts including editors, journalists, and relevant industry stakeholders; regularly update media databases and proactively engage media with relevant stories.
• Manage media enquiries by coordinating interview requests, information sharing, images distribution, press previews, media events, interviews, press trips, and other engagement activities; follow up after press activities to encourage quality coverage.
• Monitor and evaluate media coverage by preparing regular PR reports; collaborate with PR agencies and external partners to ensure effective execution of campaigns with measurable outcomes.
• Oversee the management of corporate social media channels by developing content calendars across platforms; coordinate social media content relating to corporate activities such as product launches, events, exhibitions, retail activities, milestones.
• Ensure all social media content is accurate and engaging while aligning with brand guidelines; monitor community engagement on social platforms to identify opportunities for audience interaction.
• Develop written content for social media channels, websites, newsletters, event communications; translate brand information into engaging stories relevant to clients and wider audiences; coordinate photography/videography/interviews/content production with internal teams/agencies/external suppliers.

What you bring:

To excel as a Corporate Communications and Public Relations Assistant Manager in Bangkok you will bring proven expertise from previous roles within corporate communications or public relations—ideally gained in luxury or premium consumer sectors such as fashion or hospitality.

• Bachelor’s degree in Communications, Public Relations, Marketing, Journalism, Media or related field is required for this position.
• Approximately 6-8 years of experience in corporate communications or public relations within luxury/lifestyle/fashion/hospitality/watches/jewellery/premium consumer brands is highly desirable.
• Established relationships with lifestyle/business/luxury/watch media would be advantageous for building effective networks.
• Strong understanding of social media platforms combined with experience in content planning/digital communication is essential.
• Excellent written/verbal communication skills in both Thai & English are necessary for clear messaging across channels.
• Strong copywriting/editing/storytelling capabilities allow you to create engaging narratives that resonate with target audiences.

What sets this company apart:

This organisation stands out for its commitment to fostering an inclusive workplace where collaboration thrives across departments—from marketing through retail operations. Employees benefit from flexible working arrangements designed to support personal wellbeing alongside professional achievement.

What's next:

If you’re ready to take your career in corporate communications & public relations to new heights within a collaborative & supportive environment then this opportunity awaits your application!

Apply today by clicking on the link provided.

Due to the high volume of applications, our team will only be in touch if your application is shortlisted.

Robert Walters Recruitment (Thailand) Limited
Recruitment License No.: น. 1188 / 2551