Head of Marketing and Communication

* You will have direct influence on shaping the integrated communication strategy for a prominent financial services organisation in Bangkok, collaborating with senior executives to align messaging with business goals. * The role offers significant scope for creativity and leadership as you oversee branding, digital marketing, public relations, crisis management, and client engagement programmes.

What you'll do:

As Head of Marketing and Communication you will be responsible for orchestrating integrated strategies that enhance both corporate reputation and market visibility. Your day-to-day will involve close collaboration with executive leaders to ensure communication initiatives are aligned with business priorities. You will manage crisis situations with sensitivity and professionalism while maintaining positive media relations through thoughtful engagement. By overseeing branding consistency across all touchpoints—from digital assets to event materials—you will play a crucial role in evolving the organisation’s identity. Your guidance on digital marketing will optimise online presence through targeted campaigns backed by analytics. Additionally, you will design engaging client programmes that foster loyalty among high-net-worth individuals while developing internal communication strategies that keep employees informed and motivated. Success in this role requires a nurturing approach to team leadership combined with a commitment to delivering impactful results across multiple channels.

• Develop and implement comprehensive corporate and marketing communication strategies that align with organisational objectives and brand vision across PR, branding, digital channels, internal communications, and client engagement.
• Work collaboratively with senior leadership—including the CEO, board members, and key stakeholders—to shape communication efforts supporting business expansion such as new product launches, rebranding initiatives, and outreach activities.
• Establish robust crisis communication plans to ensure swift responses to incidents that may affect the company’s reputation or stakeholder trust.
• Direct all public relations activities by building dependable relationships with financial journalists, influencers, and media outlets to secure positive coverage.
• Monitor public perception using data-driven insights to adjust communication strategies proactively when necessary.
• Serve as spokesperson at industry events and media interviews to represent the organisation’s interests professionally.
• Oversee consistent brand identity representation across all platforms by leading visual, verbal, and strategic evolution during rebranding efforts.
• Collaborate with creative teams to develop marketing materials for print, digital channels, and events ensuring alignment with brand standards.
• Guide the development of digital marketing strategies including SEO/SEM optimisation, website content management, email campaigns, and performance analytics.
• Lead client engagement programmes such as seminars, conferences, networking events—both virtual and on-ground—to strengthen relationships and build loyalty.

What you bring:

To excel as Head of Marketing and Communication you will bring extensive experience from the financial services sector coupled with advanced academic credentials in communications or marketing. Your proven ability to manage large-scale branding projects—including rebranding efforts—and launch new products demonstrates your adaptability in fast-changing environments. You possess deep expertise in media relations supported by strong interpersonal skills which enable you to build lasting connections across networks. Your familiarity with regulatory requirements ensures compliance throughout all external messaging. Analytical thinking guides your approach to optimising digital campaigns while your inclusive leadership style nurtures team cohesion. You are adept at communicating complex ideas clearly whether addressing senior executives clients or colleagues making you an invaluable asset for driving organisational success.

• Bachelor’s or Master’s degree in Communications, Marketing, Business Administration or related field is required for this position.
• At least 10 years of experience in corporate communications, public relations or marketing within securities or financial services sectors is highly preferred.
• Proven track record in managing complex branding projects including rebranding initiatives as well as launching new products or services.
• Demonstrated success in building effective communication strategies during periods of change or crisis while leading diverse teams.
• Deep understanding of media relations practices including relationship-building with journalists and influencers relevant to financial markets.
• Excellent verbal and written communication skills enabling you to interact confidently with senior executives clients media representatives and internal teams.
• Knowledge of compliance regulations governing financial services marketing communications within Thailand or similar regions is essential.
• Strong analytical abilities allowing you to use data insights for optimising communication strategies across platforms.
• Experience guiding digital marketing efforts such as SEO SEM website content email campaigns social media management performance analytics is desirable.
• Leadership qualities marked by empathy dependability inclusivity team management skills fostering growth within collaborative environments.

What sets this company apart:

This organisation stands out for its commitment to fostering a supportive workplace culture where collaboration knowledge sharing and professional development are prioritised. Employees benefit from flexible working arrangements generous pension contributions ongoing training opportunities and access to growth leadership programmes designed to nurture talent at every level. The company values inclusivity ensuring under-represented voices are heard while promoting communal achievement through teamwork. With a focus on employee wellbeing career advancement and open communication this firm provides an environment where your skills can flourish alongside those of your colleagues creating lasting impact both internally and externally.

What's next:

If you are ready to take your career in marketing communications to new heights apply now for this exciting opportunity!

Apply today by clicking on the link provided.

Due to the high volume of applications, our team will only be in touch if your application is shortlisted.

Robert Walters Recruitment (Thailand) Limited
Recruitment License No.: น. 1188 / 2551